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Meta leans on iMessage being more popular than Facebook Messenger for antitrust defense

Meta claims it's not a monopoly because iMessage outperforms Facebook Messenger. Image Credit: Meta

Social media giant Meta claims that it can't be considered a monopoly because iMessage outperforms Facebook Messenger on iOS.

Meta, Facebook's parent company, has been dealing with an antitrust lawsuit for over four years. In December 2020, the FTC alleged that the social media giant engaged in anti-competitive practices and wanted to break up the company.

The lawsuit itself was initially dismissed by a Federal Court Judge in June 2021, but the FTC filed a more robust and detailed complaint in 2022. The case is still ongoing, and now Meta has provided additional details and arguments.

On Monday, the social media company provided its opening statement, for which it used a series of slides. The slides were afterwards made public, albeit with redactions. As was noted by The Verge, however, Meta's redactions were poorly executed, making them easy to remove.

Bar graph showing usage percentages: Messages 88.39%, Instagram 48.19%, FB Messenger 37.55%, WhatsApp 36.76%, Snapchat 23.04%. Accompanied by an iOS System Report with green chat icon. Meta's slides reveal data about Facebook Messenger and how it performs in relation to Apple's Messages app. Image Credit: Meta Platforms, Inc.

One of the slides reveals the weekly usage of Facebook Messenger and Instagram, and how it compares to Apple's built-in Messages app. The information suggests that neither of the two apps comes close to the default iOS messaging app.

With the redactions removed, Meta's slide contains the following numbers:

  • Apple Messages: 88.39%
  • Instagram: 48.19%
  • Facebook Messenger: 37.55%
  • WhatsApp: 36.76%
  • Snapchat: 23.04%

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Right next to the numbers is an image of what appears to be an internal Apple document. The page featured in Meta's slides bears a resemblance to authentic Apple documents, AppleInsider was told.

The only bit of the slide that was not redacted was a quote by Apple's Director of Product Marketing, Ronak Shah. It reads:

A "core use case" of iMessage is "to allow users to communicate with the people that are in their life that they know."

Meta believes it can't be considered a monopoly because Apple's default Messages application outperforms Facebook Messenger and Instagram. The company also cited the likes of TikTok and YouTube, and claimed that rival products and services were "thriving."

The outcome of the case ultimately remains to be seen. Given that the antitrust lawsuit has been an ongoing matter since 2020, however, it could be years before a decision is finally made.

8 Comments

entropys 14 Years · 4433 comments

Not that I use messenger or Facebook when it comes to that, but no it isn’t a monopoly. Too many people abuse the meaning of that word.

1 Like · 1 Dislike
MplsP 9 Years · 4097 comments

Well, to point out the obvious, Messages is a part of iOS (just like the messaging app on Android is) whose fundamental purpose is to communicate via SMS. Meta's claim is something akin to claiming that Apple has a monopoly on the phone app.

 AppleInsider

said:
  • Apple Messages: 88.39%

  • Instagram: 48.19%

  • Facebook Messenger: 37.55%

  • WhatsApp: 36.76%

  • Snapchat: 23.04%

Pointing out more obvious facts - 3 of the 5 platforms in Meta's slide (Instagram, Facebook Messanger and WhatsApp) are all owned by Meta. 

6 Likes · 0 Dislikes
entropys 14 Years · 4433 comments

And clearly, there is significant overlap of users.

0 Likes · 1 Dislike
errepi 10 Years · 3 comments

Please fix the title of the article... "Meta says its not a monopoly"... it's !

3 Likes · 0 Dislikes
sconosciuto 5 Years · 359 comments

If one considers X and Bluesky to be social media then I suppose Meta is not a monopoly.

But. They own FB, IG, WA. I suppose X ranks in there somewhere as one of the top social media applications, so Meta owns three of the four top social media apps. How is that not a monopoly or damned near one?

I know things don't work this way and yet... if Apple is considered to have a grip on mobile OS so dominant that it can be considered a monopoly by some influential regulatory bodies (a very laughable proposition), how is Meta's overwhelming dominance in the SM space *not* a monopoly?

1 Like · 1 Dislike