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First look: Brooklyn celebrates the grand opening of its first Apple Store

Brooklynites braved the summer heat on Saturday for the grand opening of their borough's first-ever Apple Store, in the neighborhood of Williamsburg. AppleInsider was there and provides a first look at the new retail space.


Video courtesy of AppleInsider reader Ryan of Traced, Inc.


Thousands of customers were on hand throughout the morning and early afternoon after the store opened its doors, at the corner of North 3rd Street and Bedford Avenue. The design of the store owes its flair to Bohlin Cywinski Jackson, a noted architectural firm who has worked on numerous Apple Stores, including seven in New York City.

Inside, the one-story location boasts one large, main room for Apple's principal products. iPhones are located front and center upon entering, with iPads, Macs, Apple Watches and associated accessories also in prime location.







In the back, the store features a massive video screen along with a series of movable cubes for arrangeable seating. Large archway windows allow passersby to peek in while walking through the busy neighborhood.




The store also features a smaller second room, in the back left, where it focuses on Apple TV, gaming controllers, Beats headphones, third-party HomeKit accessories and other assorted peripherals. There's also a door to the store's boardroom in the back room.

Apple celebrated the launch with thousands of free t-shirts for customers. By early afternoon, the full allotment of shirts were gone.