Apple's Beats debuts celebrity-laden ad promoting new wireless headphones

Apple-owned Beats on Monday premiered a new video ad on Twitter, promoting the brand's latest wireless headphones: the BeatsX, Solo3 Wireless, and Powerbeats3 Wireless.

Set to the Pinocchio song "I've Got No Strings" by Disney — a major Apple business partner — the ad otherwise features a montage of celebrities wearing the products. Some names include musicians DJ Khaled, Pharrell Williams, and Nicki Minaj, and actors like Rebel Wilson and Steve Buscemi.

Of the headphones, only the Solo3 Wireless is currently available. The BeatsX and Powerbeats3 Wireless are due to ship sometime before Christmas, presumably before Black Friday shopping in late November.

"I've got no strings to hold me down. I had strings but now I'm free."

Watch "Got No Strings". #Solo3Wireless #BeatsX #Powerbeats3Wireless pic.twitter.com/7YMaPDXMJU
— Beats By Dre (@beatsbydre) October 17, 2016

The arrival of a new ad could imply that the latter two products will ship even sooner. Apple timed their announcement with the introduction of the iPhone 7, the first iOS device to omit an industry-standard 3.5-millimeter headphone jack.

All three devices feature Apple's W1 chip, which not only makes pairing easier but may improve battery life and range, potentially to as far as 400 feet or more.

10 Comments

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ireland 18 Years · 17436 comments

About 8 years ago

Micro-UBS is the worst charging connector in existence. Also, Beats are missing a few things go flesh out the lineup: a larger Pill+ sibling product, Lightning across all products, competitive quality noise cancellation tech, and most importantly, a proper around-ear Beats comfort model.

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dachar 11 Years · 330 comments

I am not sure about this ad. The sound quality seems low. I guess reflects the age of the original recording or is this to demonstrate the quality of Beats new headphones? /s

rtdunham 20 Years · 425 comments

Great ad.

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mac_128 12 Years · 3452 comments

ireland said:

Micro-UBS is the worst charging connector in existence. Also, Beats are missing a few things go flesh out the lineup: a larger Pill+ sibling product, Lightning across all products, competitive quality noise cancellation tech, and most importantly, a proper around-ear Beats comfort model.

I don't think Beats will go Lightning connectors on the headphones, at least exclusively. They will most likely go USB-C on one side, and possibly Lightning on the other. The ONLY reason they would go Lightning at all on the headphones themselves is if they allow the Beats headphones to act as a passthrough charging port for listening and charging at the same time, and/or allowing friends to daisy chain off the headphones to share the same audio, neither of which is natively possible via the single Lighting port at present. Otherwise, it will be a USB-C to Lightning cable for iOS customers (possibly even Macs), or USB-C to USB-C. I would also expect to see USB-C to 3.5mm cables as well.

Buscemi's got the right idea in that add. I carry a BT adapter for the American seat-back entertainment systems now, so I don't have to unplug every time another passenger needs to get in or out of their seat, or when I get up to stretch my legs or go to the bathroom.

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El Dorko 8 Years · 1 comment

Who's the jerk catcalling a woman at the 33 second mark, and who thought that promoting sexual harassment was a good marketing strategy?