Roger Fingas
Starting in April, iPhone owners will be able to gift Starbucks purchases to others by way of the native iOS Messages app and Apple Pay, the coffee chain announced on Wednesday.
No other details were immediately available. The option was revealed alongside the company's annual shareholders' meeting.
Presumably the feature will come through a new integrated iMessage app. Apple introduced a dedicated Messages App Store in September with the arrival of iOS 10, but since then, the only Starbucks contribution has been a sticker pack.
The company separately said it will continue to expand the availability of its "My Starbucks" virtual barista, which is currently limited to somewhere over 100,000 users of the company's main iPhone app. This lets people place orders via voice or messaging, instead of having to use the app's menu system. Android support is planned, but only in "subsequent releases," the company said.
Starbucks has long been a close partner of Apple, until recently for example providing free iTunes and App Store downloads. It already supports Apple Pay elsewhere, including its iOS app and at checkout.
Apple and its partners have been gradually expanding the venues in which Apple Pay can be used. The platform should be coming to more restaurant tables, for example, and recently opened up to U.K. charities.
Andrew Orr
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Malcolm Owen
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3 Comments
What perfect timing. Just a few weeks ago I was sending a friend a Starbucks gift card for her birthday and I was baffled that when paying for a gift card via the app I could not use Apple Pay. As we all know tho Apple Pay has long been available to reload your own card. Dunkin Donuts has had this available in their iMessage app for awhile. It's about time Starbucks is getting on board.
"It already supports Apple Pay elsewhere, including its iOS app and at checkout."
Does this mean you can pay at Starbucks via Apple Pay?
This what happens when two hipster brands decide to cooperate.
However, i like the idea of virtual barrista. If I get it right, it may be of help for people with eyesight issues.