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Apple on Wednesday introduced support for Apple Pay donations in the U.K., starting with a wave of 22 organizations such as the Alzheimer's Society, Oxfam, the Royal British Legion, and UNICEF.
People donating can also take advantage of Gift Aid, a tax incentive for individuals, Civil Society noted. The supported organizations are said to be some of the largest in the country, other examples being Comic Relief, the RSPCA, and (RED), a charity with close ties to Apple.
Apple sells a number of (RED)-branded accessories, some proceeds from which go to the Global Fund, which combats AIDS, malaria, and tuberculosis. The company will also occasionally funnel money from some digital content sales towards (RED).
The full list of initial U.K. charities includes:
- ActionAid UK
- Alzheimer's Society
- British Heart Foundation
- Cancer Research UK
- Comic Relief
- Concern Worldwide
- Marie Curie
- The Royal British Legion
- UNICEF UK
- World Wildlife Fund
Apple Pay donations first launched in the U.S. last November, with organizations like (RED), UNICEF, and the American Red Cross in tow.
Charity support has been relatively slow to expand, but Apple is presumably vetting groups and arranging any financial exemptions. The company normally claims a small fee from banks for each Apple Pay transaction.