AppleInsider editors Daniel Eran Dilger and Victor Marks are in New York City to discuss the current state of Apple's pro-level hardware with the people that use it. If you're not in NYC, don't worry, you can watch a livestream of the event right here.
Streaming live from Adorama's Flagship NYC Retail Store, Dilger and Marks will present a keynote presentation on the Apple Pro user, to be followed by a Q&A session and discussion on the company's current pro-tier offerings.
The main event will offer insight into key Apple's existing professional product platforms, as well as a potential blurring of segment lines with upcoming products like the rumored "pro" iMac.
Also slated as a topic of discussion is Apple's forthcoming Mac Pro and accompanying "pro" display. In an uncharacteristic move, Apple in April announced plans to launch a modular Mac Pro sometime in 2018. Dubbed a complete "rethinking the Mac Pro," the upcoming desktop is being designed to meet the needs of the most demanding professional users.
We'll also be taking a look at how MacBook Pros and other Apple platforms factor into the mix, specifically the expanding HomeKit and Heath ecosystems fueled in large part by Apple Watch.
The keynote presentation is to be followed by an open discussion on everything Apple Pro, from the effectiveness of current product offerings to what pro users would like to see in future devices.
Update: AppleInsider's Apple Pro event has concluded. Those interested can view today's presentation via the embedded video player above.
14 Comments
Difficult to understand why the naysayers have been so quiet after watching this event. NOT.
I was able to watch the last 40 minutes or so....very interesting. I liked the timeline graphic Victor used. That was a good statement (I'm paraphrasing) that Apple believes the future of computing is the iPad Pro. Maybe not today, but soon. I'm writing this on an iPad Mini 2 w/ a keyboard.
I've been using it as my main work computer for over a month now. Yes, it's a bit small but I'm really getting to like iOS, specifically Pages. Granted most of the doc's/charts I use were created on my aging '09 MacBook Pro and are only being slightly modified on the iPad, but I'm really enjoying it. Notes, Dropbox, Mail are probably the other most used apps. And of course, Safari.
Am really considering getting the iPad Pro w/ the Apple KB (~$750) instead of a new MacBook (~$1,300).
Really enjoyed the talk. Thanks Victor and Dan.
Best.
A lot of discussion of software, which tells you something about what "pro" users need and what they do. I liked the initial definition of a pro app, from Michael B. Johnson at Pixar: "A pro app is a collection of small capabilities that has been streamlined to accomplish larger tasks, but also reconfigurable by the user."
I found the story about Adobe threatening Apple over Final Cut (versus Premiere) interesting. Made me wonder about who really killed Aperture.
I'm in the same boat as Dan in hoping for continued progress toward brilliant iOS and macOS interaction. I would have liked to see someone ask him about the new file system and whether it is designed to help in that regard once it is the default in macOS.