Apple HomePod sales 'underwhelming,' AirPods still growing, analyst says

Sales of Apple's first smartspeaker, the HomePod, have so far been "underwhelming," according to a Barclays analyst, citing a week-long trip his team spent meeting companies in Apple's Asian supply chain.

While no exact numbers were provided, Apple was originally planning a first production run of 6 to 7 million units, said Blayne Curtis in a memo seen by AppleInsider. Few HomePod figures have emerged, and none from Apple itself, so it isn't clear what the analysts are using for a measure of success. Most recently, Loup Ventures estimated that 3 percent of smartspeaker owners have a HomePod.

The HomePod has typically been praised for its sound quality, but lambasted for Siri, which is more limited as an AI assistant that Amazon's Alexa or Google Assistant.

On a positive note, Curtis said Apple will probably continue to grow production of AirPods, which have proven a strong seller for Apple despite their $159 pricetag. U.S. online orders may still take weeks to deliver, well over a year after their Dec. 2016 launch.

Both AirPods and the HomePod are rumored to be getting updates later this year. The flagship $349 HomePod could be joined by a cheaper model, while AirPods could be tweaked to include a newer wireless chip and tap-free "Hey Siri" commands. 2019 buds could have better water resistance.

Curtis said Barclays is expecting some form of upgraded AirPods early next year.

91 Comments

mavemufc 326 comments · 8 Years

About 6 years ago

Another Apple product, another “analyst” claiming the sales are underwhelming, I think we’ve been here before.

sflagel 864 comments · 11 Years

It's a shame if this is true, because the HomePod does sound amazing. You need to have it for a few days to really appreciate it. Don't expect the sound to fill a living room (yet, that may change if the stereo capability rolls out); but for kitchen, hallway and bedroom, the sound is absolutely perfect. There is a deep emotional engagement with the music from the HomePod versus any other speaker I have ever had in that price range. Compare it to the UE Megablast (which is only a little cheaper) and there is no comparison, none at all; the UE hurts your ears afterwards.

foggyhill 4767 comments · 10 Years

Right... Underwhelming compared to what? An Iphone, a $30 echo? Whatever criteria they pulled out of their ass

coming from the same people who deemed the watch a failure and always seemingly get the Iphone numbers wrong (a number Apple actually shares)

from those "supply checks" let alone the number of something in others.

Same drivel as usual. Notice the device is only sold in 3 countries.

bitmod 267 comments · 11 Years

sflagel said:

It's a shame if this is true, because the HomePod does sound amazing. You need to have it for a few days to really appreciate it. Don't expect the sound to fill a living room (yet, that may change if the stereo capability rolls out); but for kitchen, hallway and bedroom, the sound is absolutely perfect. There is a deep emotional engagement with the music from the HomePod versus any other speaker I have ever had in that price range. Compare it to the UE Megablast (which is only a little cheaper) and there is no comparison, none at all; the UE hurts your ears afterwards.

It makes for a good hallway stereo... really fills the hallway with good sound. :D :D :D

horvatic 144 comments · 17 Years

I think the story is a hit piece and means virtually nothing in the real world. Also software updates will come to the HomePod and IOS which will improve everything in the future. Siri is a very long term project that will continue to grow and mature. That is a quote from Craig Federighi.