Apple this weekend discontinued the 40GB Apple TV and discounted the higher capacity model of its living room media player to $229.

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Although Wednesday's iPod announcements were seen as a relative "non-event," analysts are still high on Apple stock, predicting that the hardware maker will continue to perform well in a down economy.

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With supply of the iPhone 3GS finally catching up with strong demand from consumers, a new analysis predicts that Apple will sell 7 million phones during the September quarter.

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Changing an earlier prediction that surprise announcements would not occur, a Wall Street analyst released a second note Tuesday suggesting an Apple TV upgrade could debut at next week's event.

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With so many seemingly concrete rumors tied to Apple's Sept. 9 event, one Wall Street analyst doesn't expect any big surprises from the iPod maker, except the appearance of the company's co-founder.

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Apple's worldwide single-carrier exclusivity model for each nation is seen as fleeting, as a new report suggests the iPhone could be available for carriers other than AT&T in the U.S. within a year.

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In a new research note to investors, Piper Jaffray has forecast that Apple's new Snow Leopard operating system will sell 5 million copies during its launch window in the September quarter.

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A new market analysis predicts that an update or overhaul to the Apple TV could arrive soon, perhaps with iTunes TV show subscriptions and DVR capabilities.

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Apple on Tuesday is likely to announce its best-ever June quarter for Mac sales, as new market data implies the company sold approximately 2.6 million systems during its third fiscal quarter.

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One week before Apple is set to report its third-quarter earnings, Minneapolis-based market analysis firm Piper Jaffray released a report suggesting the computer and portable device maker could beat street estimates on strong Mac and iPhone sales.

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Apple, which will launch its new iPhone 3G S handset in eight countries on Friday, is expected to sell half a million of the devices before the weekend is over and sales of the $99 iPhone 3G model are tallied into the mix.

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Apple last month saw Mac sales that were fairly inline with those achieved last year while sales of iPods were hit with double-digit declines, according to new retail data released Monday.

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Investment bank Piper Jaffray on Friday called out Wall Street for not fully recognizing the impact of price cuts on Apple's new Mac notebook lines introduced this week, saying the move will in all likelihood boost the company's quarterly Mac growth to respectable rates in line with his model.

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While the iPhone 3G S was generally in line with expectations, lowered Mac notebook and iPhone 3G pricing, combined with favorable upgrade pricing for Snow Leopard, made a positive impression on most Wall Street analysts, many of which issued positive reactions Tuesday while increasing their Apple price targets.

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With a conventional netbook clearly out of the question, researchers for Piper Jaffray said Thursday there's mounting evidence to suggest Apple next year will introduce its own take on the market in the form of a tablet-based device that will sell for $700 or less.

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Sales of Apple's Mac line slipped nearly 2 percent on a year-over-year basis during the month of April while iPod sales fell around 9 percent, though both segments are reportedly as good or better than Wall Street's consensus estimates for the quarter.

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While all eyes are on Apple's annual developers conference as a likely forum for new iPhone hardware announcements, one Wall Street analyst is advising clients that better bets may be placed on an event a few weeks later that may also mark the return of Steve Jobs.

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Observations made at more than two dozen Apple retail stores over the last few weeks show Apple to be maintaining healthy sales of Macs and iPhones that aren't far off from rates seen during the lead-in to last year's holiday shopping season.

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The results of Piper Jaffray's 17th bi-annual teen survey are in, showing Apple to have broadened its lead in the areas of iPod consumption and iTunes usage -- both of which are nearing their saturation point -- as the company moves to translate these successes to its iPhone business.

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Apple saw double-digit declines in Mac unit sales last month but is nonetheless seen in good shape to pull off a March quarter that's fairly in-line with current Street estimates thanks to accelerated shipments of new desktop models this month.

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