02/23/2011, 10:02 am
Apple has cut in half the minimum purchase of $1 million for advertisers on its mobile iAd network, in an effort to attract smaller companies that couldn't afford the initial asking price.
02/10/2011, 01:02 pm
Application developers and advertising industry insiders reportedly claim that after a strong start, Apple's fledgling iAd interactive advertising business for iOS is "hurting" to fill slots and renew contracts.
02/03/2011, 05:02 pm
A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.
01/24/2011, 09:01 am
Adobe on Monday released the results of a new survey which found that advertisements in digital magazines on devices like the iPad can "more effectively engage readers and create stronger purchase intention" than in print.
12/29/2010, 11:12 pm
Security experts are warning that newly discovered malware targeting Chinese users of Google's Android mobile operating system has "botnet-like capabilities" that could take control of an Android phone by communicating with a central command-and-control server.
12/28/2010, 04:12 am
An iPhone user has sued Apple over advertisements appearing in mobile apps, following a report that outlined how mobile ads work.
12/20/2010, 06:12 pm
Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.
12/18/2010, 06:12 pm
Modern smartphone apps are resurrecting the spyware trend that plagued the web ten years ago, but today's users are often unable to do anything to block their demographic data from being used to enhance the advertisements they see.
12/15/2010, 09:12 am
Unilever, an iAd launch partner in the U.S., has been so pleased with Apple's interactive mobile advertisements that it will again be among the first companies when iAd launches in Europe next week, debuting a brand new advertising campaign on iOS devices.
12/14/2010, 04:12 pm
Though iAd support came with the release of iOS 4.2 for iPad in November, the first interactive advertisement for iPad arrives today for the Disney film "Tron Legacy."
11/30/2010, 02:11 am
Japanese carrier Softbank will begin offering the 16GB iPad 3G for free when customers sign up for a 25 month, $56 a month contract, a new report claims.
11/18/2010, 08:11 am
Apple on Thursday announced that it will formally launch its iAd mobile advertising network in the United Kingdom and France this December, with Germany to follow in January.
11/14/2010, 11:11 pm
Apple will reportedly expand its iAd advertising platform to Europe in partnership with a variety of strong brands to be announced later this week, a new report states.
11/12/2010, 03:11 am
Interest in mobile advertising generated by Apple's iAd service appears to be aiding rival mobile advertising companies rather than taking business away, according to a new report.
11/10/2010, 07:11 am
Apple announced on Wednesday that it has partnered with The Dentsu Group to expand the iAd mobile advertising network to Japan starting in early 2011.
11/04/2010, 08:11 pm
Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report.
11/04/2010, 05:11 pm
Apple has stopped bundling Adobe Flash on new Macs, ostensibly so users could obtain the latest, secure version themselves, but vastly increased battery life seems to be another leading reason.
11/04/2010, 12:11 pm
Apple reportedly plans to set up a new office near Union Square in New York City, from which its growing iAd team will run the company's new mobile advertising network.
11/01/2010, 11:11 pm
A quickly retracted document suggests Apple paid a "7-figure settlement" in the iAd trademark lawsuit filed by Innovate Media, according to a new report.
10/27/2010, 09:10 pm
In fiscal 2010, Apple ramped up its ad spending growth ten times higher than in previous years, but the company's revenues growth still dropped the overall ratio of its earnings that it spends on advertising.