09/27/2010, 08:09 am
Apple's new iAd mobile advertising service is poised to take 21 percent of the U.S. mobile advertising market by the end of 2010, giving the company a market share tied with Google and three times larger than Microsoft.
09/16/2010, 10:09 am
Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."
08/30/2010, 02:08 pm
Apple and its fledgling iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads.
08/27/2010, 03:08 pm
After acquiring Quattro Wireless and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience, Apple appears set to expand its creative staff in new job postings.
08/21/2010, 07:08 pm
Millennial Media, the largest independent mobile adverting network, has released figures for July showing Apple leads mobile devices in general with its iOS platform and smartphones in particular with iPhone.
08/19/2010, 04:08 pm
Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead.
08/18/2010, 10:08 pm
BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs.
08/15/2010, 08:08 pm
A new report alleges that Apple's fledgling mobile advertising service, iAd, is off to a "bumpy start," as advertisers experience delays due to Apple's creative involvement.
08/12/2010, 03:08 pm
Users who viewed Nissan's Leaf electric car Apple iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad.
07/06/2010, 11:07 am
Apple's iAds for its iOS mobile operating system could have an advantage over competing advertising networks in creating targeted ads, due to extensive data found in users' iTunes, App Store and iBooks purchases.
07/02/2010, 12:07 am
Apple instituted new rules in its iPhone 4 SDK designed to protect user privacy, but the company may not yet be enforcing those rules as they appear to apply against competing ad networks such as Google's AdMob.
07/01/2010, 04:07 pm
Apple's iAds began to appear in some App Store software on Thursday, bringing the dynamic, interactive in-app experiences to users on the scheduled July 1 launch date.
06/21/2010, 11:06 am
AT&T has begun shipping iPhone 4 preorders to customers who ordered through the wireless carrier, while the first applications supporting Apple's iAd mobile advertising network are now available with placeholders where the ads will appear when the service launches.
06/10/2010, 07:06 am
Apple is again said to be at the heart of a new investigation by U.S. regulators, this time over concerns that the electronics maker may be unfairly restricting competitors from serving ads on the iPhone, iPad and iPod touch.
06/08/2010, 09:06 am
Apple on Monday changed the terms of its iOS developer agreement to allow outside, independent advertising agencies to collect data with user consent, but the change also has a provision that appears to exclude Google's AdMob.
06/08/2010, 01:06 am
Apple will launch its iAd mobile advertising program July 1 on iPhone and iPod touch devices running the new iOS 4. Based on the estimated size of the market, the company says it will take nearly a 50% share of mobile ads in the second half of 2010.
06/04/2010, 09:06 am
Advertising on print publications repurposed for Apple's iPad draws a fee up to five times more than buying placement on the same content provider's website.
05/27/2010, 01:05 pm
A new lawsuit filed in California takes aim at Apple's forthcoming iAd mobile ad network, alleging that the name is in violation of a registered trademark and will deceive consumers.
05/21/2010, 12:05 pm
The U.S. Federal Trade Commission voted 5-0 on Friday to approve Google's $750 million acquisition of mobile advertising firm AdMob, citing Apple's iAd as increasing competition in the marketplace.
05/20/2010, 08:05 am
Future iPhones could present advertisements or discount coupons to users based on their current location or activity, through a variety of methods including RFID, in order to increase the effectiveness of the promotion.