Apple has leveled a lawsuit against Attac — the Association for the Taxation of Financial Transactions and Citizen's Action — which ran protests at a number of French Apple stores on Dec. 2, including a brief occupation of the company's flagship Opera store in Paris.
Best Buy this weekend will kick-off an aggressive promo that offers a free Galaxy Tab 10.1 to buyers of certain HDTVs, possibly hinting that yet another iPad rival is in need of a stimulus to combat poor sales, assuming Samsung can keep it on the market.
Apple is reportedly being forced to dramatically lower its pricing for iAd campaigns by as much as 70 percent as rival ad networks seek to woo the company's high profile clients.
Citing a lack of interest from advertisers, Apple has decided it will not display advertisements from its iAd network in applications for the iPhone and iPad that are meant for children, according to one developer.
A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.
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