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According to a report in the Financial Times, Apple has twice delayed its European launch of iAd in recent weeks, but is now ready to unveil a list of brand partners.
The report noted that "early adopters could include LâOrÃ©al, Renault and NestlÃ©, with two or three campaigns running on iPhone and iPod touch apps in early December. Most will not run until next year, however."
Apple announced its initial launch of iAd in April, and began displaying the first ads at the beginning of July.
Just last week, Apple expanded the iAd program from the United States and United Kingdom into the Japanese market with partner The Dentsu Group.
Apple's foray into mobile advertising immediately gave it significant market share in the emerging business of mobile ads, with IDC reporting in September that Apple had taken a 21 percent slice of the pie at the expense of Google, Microsoft and Yahoo.
As Apple expands its iAd program, it has upset some agencies by either developing its own content in house or initiating rules that agencies and some advertisers have found too limiting. Two of the initial 17 advertisers have pulled out of iAd to deliver their ads on the iPhone and iPad using alternative ad networks.