Sam OliverAccording to estimates from IDC provided to BusinessWeek, Google, Microsoft and Yahoo have "swiftly lost share" since Apple's iAd debuted in July. By the end of the year, IDC expects Apple and Google to each carry a 21 percent share of the market, which would be a decrease for Google's 27 percent share last year.
Microsoft is expected to see its market share drop as well, from 10 percent last year to 7 percent this year. And Yahoo is projected to drop from 12 percent to 9 percent by the end of 2010, while Nokia will see it share drop from 5 percent to 2 percent.
IDC's figures showing Apple's almost instant success in the mobile advertising market are not, however, as great as the ambitious expectations for iAd shared by CEO Steve Jobs earlier this year. In June, Jobs said iAd would take nearly a 50 percent share of mobile ads in the second half of 2010.
Advertisers who spoke with BusinessWeek reiterated their satisfaction with the performance of iAds. A spokesman for Unilever, which debuted an advertisement for Dove in July, said more than 20 percent of users to view an ad check it out a second time.
A spokesman for Google said the search giant was "experiencing fast growth" this year, though the company declined to give its mobile ad sales for the full year. "If we are losing share, this market is growing faster than any one we've ever seen," said Jason Spero, director of mobile for the Americas at Google.
iAds aim to provide richly interactive ad experiences inside developers' apps, providing them a 60 percent cut of the advertising revenue. The hope is the advertisements — noted by the iAd logo in the corner — will be more compelling to users, because they don't have to leave their app and launch a browser to view them.
iAd advertisements act more like full-blown applications, complete with features like videos, interactive games, and the ability to find information such as local stores or product availability.
The iAd platform will expand in November to the iPad, when Apple launches iOS 4.2. Support for iAds was first introduced with iOS 4, released for the iPhone and iPod touch this summer.
Apple plans to use iAd as a program to incentivize App Store development, and does not expect to turn a great profit from its new advertising business, made possible due to the purchase of Quattro Wireless for $275 million.
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33 Comments
Quite shure the number of ads sold by Goofle is much bigger than the iAd sales - so Apple is doomed, as usual.
That is, when you count numbers (not $$), as they usually do with Android
I like Apple, but I just wish these pissing contests would stop as the barometer for a company's success. This is like saying a bus driver (referring to the overall pissing contest, not this article in particular) is eventually doomed because he does not have the passenger capacity nor the coverage an airline pilot has.Or that the only to succeed is to make more money than the pilot and drive him out of business.
But I guess lack of sensationalism simply fails to get eyeballs for the advertisers.
Quite shure the number of ads sold by Goofle is much bigger than the iAd sales - so Apple is doomed, as usual.
That is, when you count numbers, not $$, as they usually do with Android
Yes. Too bad Goofle doesn't charge for each copy of Android. A whole lot of numbers x $0.00 still equals $0.00.
Has anyone here had any experience with developing iAds? Is it a relatively straightforward process?
I've been impressed with the look of iAd so far.
an kle ska ter . c o m
Have you got anything real to contribute or a you just going to keep pimping that site?