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iAd report: Apple's iOS 4 will reach iPad in November

A report outlining advertisers' plans for Apple's new iAd program indicates that the new interactive ads won't reach iPad users until iOS 4 becomes available for it in November.

iAds will go live on iOS apps for the iPhone and iPod touch starting July 1, although Advertising Age reported that "a check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative."

The story added that "some are weeks — perhaps months — away from having an iAd in the system." It cited "an agency exec with several iAds in the works," as saying, "most advertisers won't be there on July 1; there just isn't enough time," an issue partly blamed on Apple itself.

Apple is doing "all the technical production of iAds, and telling agencies it will take six to eight weeks to produce an ad after the creative is produced," the report stated.

The July 1 opening of iAd is a date selected by Apple, and "doesn't necessarily coincide with the objectives of the marketers themselves," the report said. Getting ad placements on iPad, "the device considered most promising for advertisers," won't happen until November.

Apple previously stated that a special build of iOS 4 would be released for iPad users later in the year, bringing support not just for iAd but also other features of the new operating system, from multitasking and related background services to Home page Folders and a variety of new APIs used by developers.

Some of the features introduced by iOS 4 on the iPhone and iPod touch are already supported in iOS 3.2 used by iPad, including support for spell correction and Bluetooth keyboards.



55 Comments

crunch 15 Years · 152 comments

Wow, that's quite a bit of time...Oh well, we have some iOS 4 feature in OS 3.2.

rmsolem 19 Years · 3 comments

Are we supposed to be thrilled with getting ads added to the iPad? No thanks! Take your time. I don't care if I ever have them. Seriously, who would?

Why not an iOS update to take care of known bugs on the iPad like the repeated prompting for my home wifi password? Entering and re-entering a 26 character password multiple times a night has a high "piss off" factor. The longer Apple ignores this bug the more annoyed I get with Apple. Suddenly things don't seem so "magical."

I always thought Apple was supposed to be on the side of the user. I guess that was all hype.

rms

raycon 21 Years · 33 comments

I was hoping for something more like early October. Ah, well. I'm particularly looking for an iPad implementation of folders. My screens are already full.

anonymouse 16 Years · 7017 comments

Quote:
Originally Posted by rmsolem

Are we supposed to be thrilled with getting ads added to the iPad? No thanks! Take your time. I don't care if I ever have them. Seriously, who would?

Why not an iOS update to take care of known bugs on the iPad like the repeated prompting for my home wifi password? Entering and re-entering a 26 character password multiple times a night has a high "piss off" factor. The longer Apple ignores this bug the more annoyed I get with Apple. Suddenly things don't seem so "magical."

I always thought Apple was supposed to be on the side of the user. I guess that was all hype.

rms

Well, you're going to get ads in some apps in some fashion with or without iAds. So, if iAds suck less than the current ads, that's something of a plus. If you don't want ads at all, you'll just have to be careful which apps you select. Portraying this as Apple somehow not being on the side of the user because of iAds is an utter confusion of the reality of the issue.

As far as an iOS update for iPad in the interim (although, I haven't experienced the particular issue you describe), iOS 4 being scheduled for a November release doesn't preclude an update to 3.2 in the before then. Actually, I'd be a bit surprised if there weren't one.