Apple early Thursday morning released iTunes 7.7, which has been designed exclusively for iPhone and iPod touch models that will be running iPhone software version 2.0 or later.

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Casting aside worries that iPhone 3G buyers in Britain would have to shop at O2 and Carphone Warehouse, a new report claims Apple UK will sell the devices itself -- albeit with an important catch.

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T-Mobile Austria will sell the next generation of the iPhone with subsidized pricing depending on the choice of plans, which start at $55 per month. Belgians will have a less expensive $30 rate but, in an unusual twist from local laws, have little option but to buy a pricier unlocked Apple device.

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Rogers Wireless and its carrier partner Fido have announced that iPhone 3G buyers concerned about data usage on their new handsets can subscribed to a $30 per month 6GB data plan through a limited time promotion.

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Across Europe, Apple's mobile service partners and mobile phone retail outlets have begun prominent marketing efforts for the new iPhone 3G. Here in Switzerland, mobile phone stores and electronics stores have been selling iPhone accessories for months, despite the fact that nobody has been selling the iPhone itself.

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Three of Apple's favorite journalists have weighed in on iPhone 3G and reckon the device to be a major -- though not perfect -- improvement on its predecessor. We break down the highlights of each review.

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Included are some rough and dirty notes on: the build number of iPhone Software v2.0 gold master, iPhone 3G sales to Apple store customers unaware of their upgrade pricing eligibility, in-store activation times, FamilyTalk plans, and more.

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In a cautionary message to potential iPhone buyers, Britain's O2 says a rush of customers that brought down its online orders for iPhone 3G is a sign of a looming supply crunch that could last for weeks.

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Speaking to Bloomberg on Tuesday, Apple retail chief Ron Johnson offered some clarity on how his retail staffers will service droves of queued iPhone 3G hopefuls this Friday, how long each activation will take, and what kind of supply stores will have on hand.

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Apple has issued emails and updated its iPhone pages with new information regarding iPhone 3G launch day procedures. Meanwhile, the first sets of unboxing photos are appearing on the Web now that demo units have started to arrive at retail stores around the world.

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Apple, disgusted with Rogers Wireless for dumping egregious service plans on would-be iPhone 3G buyers, has decided that its Canadian retail stores will have no part in helping the carrier market the new handset to customers, AppleInsider has learned.

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Due to their geographical location, New Zealanders will be the first in the world to have the opportunity to purchase an iPhone 3G on Friday (Thursday morning Eastern time), and Vodafone has just announced plans for the region starting at $60 per month. Meanwhile, Telcel of Mexico has also unveiled its iPhone plans, which start at $44 per month.

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Apple on Monday night gave word that it would launch MobileMe just ahead of iPhone 3G, turning on the lights during a six-hour window on Wednesday evening.

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US-based Apple retail stores will join those of AT&T by opening at 8:00 a.m. local time on Friday, July 11th, to usher in the new iPhone 3G, the company said Monday.

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Apple plans to rely heavily on its portable checkout devices to speed up the iPhone 3G checkout and activation process at its retail stores beginning this Friday, according to information coming out of the company's retail meetings. Other notes from the internal gatherings follow.

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Vodafone has announced that its monthly rate plans for iPhone 3G will start at $47 (29.90 euro) in Portugal and $93 (59 euro) in Italy. Separately, Telecom Italia Mobile (TIM) has also announced its own monthly rate plans for Italians that start at just $47.

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O2 began taking pre-orders for Apple's new iPhone 3G through its website early Monday but was forced halt the service just hours later as UK consumers flooded the carrier's servers and quickly consumed initial supplies.

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After raising the ire of its customers with what are believed to be overly expensive iPhone 3G plans, Canadian provider Rogers Wireless is allegedly being punished by Apple with fewer shipments.

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Although it's not the first release and ample supply is expected, a queue has reportedly begun outside of Apple's Fifth Avenue retail store to buy iPhone 3G a full week before its release.

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Apple this morning is sending couriers to fetch and recoup MobileMe retail boxes that were mistakenly delivered early to some customers. Meanwhile, Google has released a streamlined Google Talk messaging client for iPhone and the iPod touch.

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