Apple Computer plans to open its first Switzerland-based brick and mortar retail store, an overseas Apple official has confirmed.
Müllhaupt declined to provide specific details, such as an exact location or time for the store opening. However, the report implies that Apple Americas is overseeing the operation from its headquarters in Cupertino, Calif.
The store is not likely to open until next year, the report adds.
Switzerland, which is home to around 100 Apple authorized resellers, would be the fourth country outside the US to gain an Apple retail presence. Apple currently operates international retails stores in the UK, Japan, and Canada.
During Apple's previous fiscal quarter, its retail stores generated a $29m profit on sales of $555m, drawing more than 12 million shoppers over the three-month period.
3 Comments
Well Apple's marketshare here in Switzerland is around 20% . So it's probably reasonable to build a store here. Cool though, since I live about 20 minutes from Zurich.
Thank you Apple, and now you may bring on the DualCore G5's!
Interesting, as I just got back from Zurich and a wonderful hotel in Sils Maria -- I did noticed a few Apple shops in Zurich and thought how the Swiss may appreciate the whole Apple approach to computing.
Glad to see a potential Apple store there, if this report holds true...