Fifth-generation iPod sales strong, outselling nano at some stores?
Sales of Apple Computer's new fifth-generation video iPod are coming in ahead of expectations, and in some cases appear to be outselling the very popular iPod nano, says one Wall Street analyst.
"In some cases, in Apple's own channels, including its physical stores and online store, we believe video iPods are surprisingly outselling even the very popular iPod nano," the analyst wrote. "We believe video iPod buyers are mostly installed base users attracted to its high storage capacity, video capability, and reasonable price points, while nanos are attracting more mainstream MP3 users.
On the other hand, Wu acknowledged that this trend is not true for all of Apple's distribution channels, like Amazon.com and Best Buy, where iPod nanos remain the best seller. "We nevertheless view this trend as favorable for revenue and operating income as video iPods have higher ASPs (average selling price) and operating expenses similar to the nano," he added.
For Apple's December quarter, AmTech Research is raising its estimates to 4.8 billion in revenue and 52 cents in earnings per share (EPS), which is up from $4.7 billion and 49 cents per share.
The firm made no changes to its iPod unit forecast for the quarter, which remains at 9.4 million units, but continues to rate Apple a 'Buy' with a new price target of $66.
21 Comments
Makes sense that the two models would be going to two different groups of people.
New player buyers vs. upgraders. Low cost vs. high. Low capacity vs. high. Amazon vs. Apple Stores.
Makes sense that the two models would be going to two different groups of people.
New player buyers vs. upgraders. Low cost vs. high. Low capacity vs. high. Amazon vs. Apple Stores.
Amazingly small vs. Amazingly smaller
The firm made no changes to its iPod unit for cast for the quarter, which remains at 9.4 million units, but continues to rate Apple a 'Buy' with a new price target of $66.
[ View this article at AppleInsider.com ]
Oh my. It's "forecast" not "for cast"
Oh my. It's "forecast" not "for cast"
OK who stole his "e". Fess up...
Here it is.
e
I'm sorry. I'll go to my room and think about what I've done.