Free One to One trial
Apple is now providing every retail store iPhone purchaser with a free 30-day version of its One to One in-store training service. Normally priced at $99 for a one-year subscription, the service offers subscribers a 50-minute training session each week, which they can reserve via the Concierge system.
Customers who purchase an iPhone from the company-owned stores will receive a 30-day One to One card that comes enclosed in a special folder bearing the headline, "The Apple Store, Included with every iPhone."
The One to One offer is also accompanied by a companion webpage that promotes all of the help available for the Apple handset: free in-store workshops, One to One training and the Genius Bar.
The cover of Apple's One to One trial folder | Source ifoAppleStore
QuickTIme and keyboard updates
Meanwhile, Apple on Tuesday afternoon released two small software updates for QuickTime and its new aluminum iMac keyboard.
Compatibility Update for QuickTime 7.2 [18.1MB] delivers increased compatibility with iLife, Apple said, while Keyboard Software Update 1.2 [35.3MB] lets users take advantage of their aluminum Apple Keyboard's special features.
19 Comments
Jeez. Sounds like the iPhone is more of a dud than I thought... dropping the price $200, this freebie... makes me wonder WTF is going on with Apple's product planning...
I'm wondering how long it will take the early adopters to start whining that they didn't get 30 days of One to One service with their iPhone...
I think you need to look forward not back. I said when Apple dropped the price $200 that there was a problem in sales. I got into a heated debate with Melgross over it.
Nonetheless, the aggressive moves should help with sales. The one to one training is great. I've done that and it really has been great in my experience. It should show off Apple stores and help users get the most out of their phones.
Apple really need to start sales outside the US. That should help. The price drop makes me wonder if there is a problem in finalizing contracts with carriers in Europe or if market studies have suggested that a non 3g phone will sell poorly.
Old adage: "Buy the steak, not the sizzle."
Jeez. Sounds like the iPhone is more of a dud than I thought... dropping the price $200, this freebie... makes me wonder WTF is going on with Apple's product planning...
Since when is 1 million units in 74 days considered a dud?
It took the iPod almost two years to sell a million.