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Easter Sunday surprise: Closed Apple Store's doors were unlocked

The Apple Store in Amsterdam - Image Credit: Apple

Easter Sunday pedestrians managed to have a peaceful experience browsing a Dutch Apple Store, as the front door was left unlocked when the store was meant to be closed.

A group of weekend shoppers in Amsterdam were surprised on a visit to the Apple Store in Leidseplein on Sunday with an extremely tranquil shopping experience. Entering the store to acquire an Apple Watch, the group discovered they were the only ones there, with no staff present at all.

It turned out that the store was actually closed. Along with no employees, the store also had other signs that it wasn't in use that day, such as powered-down products and marketing screens turned off.

With signs that the store was mistakenly accessible, some of the twenty people who entered the store called the police, reports Algemeen Dagblad. People in the group ushered the rest out of the store and wait for the police to arrive, while also watching out to prevent looting.

They did leave, but not before sharing the unusual situation on TikTok. A video from Arvin Mulder who was in attendance has reached over 510 thousand views, shows the state of the store at the time.

Eventually, a security guard who was in the canteen arrived and discovered the group. It turned out that they had forgotten to lock the door to the store.

Police later arrived to confirm nothing had been stolen or broken, and that access was an accident.

Coincidental timing

The timing of the incident is apt, due to the store featuring prominently in the media, thank to Netflix. The streamer recently released a crime drama, "iHostage," which retells the hostage situation that took place at the same Apple Store.

During that incident, an armed man entered the Apple Store and took a hostage at gunpoint, demanding $230 million in cryptocurrency. After a tense standoff, the perpetrator was run over by a police vehicle and later died in the hospital.

8 Comments

linkman 12 Years · 1060 comments

I can imagine how differently this could have played out in some other locations.

3 Likes · 0 Dislikes
dewme 11 Years · 6013 comments

Oopsie. Hats off to all of those who did the right thing. There is still hope.

DAalseth 7 Years · 3290 comments

Eventually, a security guard who was in the canteen arrived and discovered the group. It turned out that they had forgotten to lock the door to the store.

If you could clarify, was it the store staff or the security guard that forgot to lock the store? 

AUsername 1 Year · 12 comments

If someone had used the Apple Store app the could have self checked out on an off the shelf purchase, sealing the claim to be a person who legitimately shopped at a closed Apple Store. I also wonder if that would have confused the heck out of the Store managers had the issue never been discovered but a sale gone though on a closed day 🤣

With that said, perhaps it would not have allowed the sale for some reason.

1 Like · 0 Dislikes
mpantone 19 Years · 2419 comments

AUsername said:
If someone had used the Apple Store app the could have self checked out on an off the shelf purchase, sealing the claim to be a person who legitimately shopped at a closed Apple Store. I also wonder if that would have confused the heck out of the Store managers had the issue never been discovered but a sale gone though on a closed day ߤ㦬t;br>
With that said, perhaps it would not have allowed the sale for some reason.

It's probable that the POS system in retail stores is taken offline when they close the books for the day ("Z Out" or "Zero Out") which is standard retail procedure. On old cash registers (like 40 years ago) you literally turned the cash register key to the Z position.

If for some reason Apple leaves their POS system up and running while the store is closed (which I doubt), a self-checkout sale would show up in the transaction log as well as the Apple ID of the buyer.

And of course, anyone utilizing the five-finger discount would likely be captured on one of the store's many security cameras.

Anyhow I'm not surprised that the Dutch store visitors did the right thing.

My guess is that this store will start using the two-person rule for locking up. Most of the valuable inventory is kept in a locked storeroom in the back anyhow. The stuff on the store floor is mostly accessories (cases, etc.). The demo units are alarmed anyhow.