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When Apple finally opens its iPhone and iPod touch to third-party developers early next year, it will employ some extra measures to maintain the security and stability of the mobile platforms, such as requiring a digital signature on each authorized application.
"That way if thereâs something wrong with an application, you have a way to track it back to where it came from," Joswiak said. "So one of the things we want to do, again, is create a development environment that is going to maintain the security and reliability of the iPhone yet at the same time offer developers some really cool things that we can do."
Accomplishing both those tasks simultaneously is a challenge in that they run in opposition to each other, the Apple vice president admits, and that's why it will take until February before his company finally unveils all the details of the software development kit (SDK) for iPhone (and iPod touch).
"Of course what we want to make sure weâve done is keep the phone safe and reliable, and thatâs why itâs taken us a little while to get this SDK out," he said. "Especially now that weâll have a real SDK which means legitimate developers are going to come into the space."
In addition to those "legitimate developers," Joswiak also expects the SDK to mark the arrival of smaller, grassroots coders, which he finds exciting.
"Sometimes these one- or two-person teams have created the most dramatic things," he said.
In his interview with Fortune, Joswiak also admits that it was his idea to push for Apple to produce a 14-inch iBook several years ago, despite reservations on the matter by Jobs. The notebook, which featured a larger screen than the remainder of iBook line, went on to be a runaway hit.
That revelation alone may offer some reasoning behind the company's reported decision to adopted a 13-inch display as the foundation for its upcoming sub-notebook rather than something smaller.