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Apple has unfurled its customary banners in the run-up to WWDC and is emphasizing the split between OS X iPhone and OS X Leopard in what promises to be a company-defining event.
On one banner in Moscone's lobby, Apple refers to its conventional Mac operating system as OS X Leopard and touts the software as "the world's most advanced operating system," a claim it has made in the past. However, a second banner hanging overhead also promotes OS X iPhone as "the world's most advanced mobile platform," stressing both the newly-coined name for the software behind the iPhone and iPod touch as well as Apple's belief in its touchscreen software as the start of broader platform rather than just a narrowly-focused adaptation of its code.
Outside, Apple is making its occupation of the San Francisco locale through its more traditional if obvious means: giant Apple logos adorn the main windows, while small pennants and other banners surround the ground floors.
Visit MacNN for even more photos of Apple's early setup process for WWDC.