Apple's OS X iPhone, Leopard banners show OS split pre-WWDC

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Apple has unfurled its customary banners in the run-up to WWDC and is emphasizing the split between OS X iPhone and OS X Leopard in what promises to be a company-defining event.

While no graphics covered with black drapes have yet appeared at the Moscone Center venue that would hint at product announcements, Apple is making it clear that there are now two distinct operating systems under its wings — an allusion to the diverging paths in its invitation to developers.

On one banner in Moscone's lobby, Apple refers to its conventional Mac operating system as OS X Leopard and touts the software as "the world's most advanced operating system," a claim it has made in the past. However, a second banner hanging overhead also promotes OS X iPhone as "the world's most advanced mobile platform," stressing both the newly-coined name for the software behind the iPhone and iPod touch as well as Apple's belief in its touchscreen software as the start of broader platform rather than just a narrowly-focused adaptation of its code.

Outside, Apple is making its occupation of the San Francisco locale through its more traditional if obvious means: giant Apple logos adorn the main windows, while small pennants and other banners surround the ground floors.

Visit MacNN for even more photos of Apple's early setup process for WWDC.

Comments (69)

bageljoey

said about 14 years ago

F
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n
z
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approaching...

ivlad

said about 14 years ago

Apple hazzzz best designers.

"OS X iPhone - The Future .... Calling...." -- how clever!!!

m.o.s.t

said about 14 years ago

solipsism

said about 14 years ago

Quote:

Originally Posted by M.O.S.T

<image>
Picture of two bridges ..... Landmark event in more ways than one ....... Two bridges = OSX for Mac and OSX for iPhone/iPod Touch

I'm glad we finally have some closure on the meaning of that image. There have been so many bizarre and profusely incorrect theories as to its meaning for the past few months.

wilburpan

said about 14 years ago

I don't want to seem like a troll, since this is my first comment in these forums, but I have been reading AppleInsider for years now. But the usage of photos in this article really galls me.

It's extremely lame to use pictures from MacNN to illustrate this article without clear attribution as to the source. I know there's the "Visit MacNN for even more photos" line, but it should be made clear that the photos used originated from MacNN's website.