Katie Marsal
Roughly a year after Apple's MacBook Air made its first appearance, Dell is purportedly on the verge of claiming the thinnest-ever notebook crown for itself.
Investigating deeper, however, both the newspaper and Engadget have separately heard that Adamo is actually an extremely thin notebook. The company is said so confident of the system's thinness that it will reportedly be marketed as the "world's thinnest laptop" and is very consciously aimed at the MacBook Air, which according to Apple currently holds the title for such a design.
How Dell plans to accomplish this feat isn't known, though the firm won't be alone in attempting to reach or get near the mark: however intentional, Lenovo's ThinkPad X300 series and the HP-made Voodoo Envy 133 both embrace the same philosophy as Apple, which mates a relatively large screen to a very thin and usually lightweight chassis.
In talking with Dell consumer sales and marketing VP Michael Tatleman, the Times hasn't confirmed any details but has also received hints that Adamo is as much about the company's image as it is a design goal; the executive implies that an ultra-slim notebook would let the company represent more than the utilitarian and frequently thick PCs commonly attached to its name.
"I think we need to get some iconic products out there, so people associate Dell’s brand with other things," he says.
While potentially crucial to Dell's lineup and its public perception, the system may have to wait and will face more than its share of comparisons as a result. Engadget claims that Adamo was originally slated to be ready as of this month but will now be pushed back to "at least" February, lining the Windows computer's release up against the one year anniversary of when Apple's MacBook Air was widely available in stores.
Malcolm Owen
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172 Comments
Roughly a year after Apple's MacBook Air made its first appearance, Dell is purportedly on the verge of claiming the thinnest-ever notebook crown for itself.
If thinness was everything I'd have an iPod touch rather than an iPhone. Air is great, but far from perfect. The best thing is it's "shape" + thinness. The whole port thing (stupid door) and the low power, but high price are the things of most concern. I'm holding out for Air 2.0 (not a bump, but major changes). And if Mac touch comes first? Well bye bye Air. The Air needs work before I'd consider it, though it looks nice.
I thought the Air was a failure according to some but yet we see more and more companies lining up to make similar computers.
"I think we need to get some iconic products out there, so people associate Dell?s brand with other things," he says.
A pig wearing lipstick is still a pig.
The interesting thing is that regardless what Dell has up its sleeve, it seems the bigger players are realizing that the MBA is a goal to reach. So much for those critics and whiners predicting that the MBA is a failure.
Unlike the critics, I'm a proud MBA owner. I come from owning Dells, Toshibas, and Sony's. My MBA is by far the best notebook I've ever owned.
A pig wearing lipstick is still a pig.
Genius!
I'm using that!