Slash Lane
ChangeWave on Friday released the results of a new survey which polled consumers on their new smartphone purchase. As has been shown numerous times before, customers who bought Apple's iPhone were happier than those who invested in handsets from any other manufacturer, with 77 percent of all iPhone buyers in the last six months saying they are "very satisfied."
The 1,212 U.S. respondents were also asked what phone they would have bought if it was available from their wireless carrier. 46 percent said they would have stuck with their current smartphone, but a whopping 34 percent of those surveyed who aren't on AT&T said they would have bought an iPhone.
The survey also found that Motorola fares the worst on this question, as 39 percent of Motorola smartphone buyers would stick with their new purchase, and a very close 37 percent would have preferred an iPhone.
The survey also reiterated the fact that customers are even happier with the iPhone 4 than they were with the iPhone 3GS. A total of 84 percent of those who bought the 32GB iPhone 4 said they were "very satisfied," while 78 percent of those who bought the 16GB model chose the same.
For comparison, the recently released Samsung Galaxy S, an Android-based handset available on all four major U.S. carriers, has a "very satisfied" rating of 55 percent. That's still better than the 28 percent "very satisfied" rating given by customers of all other Samsung models.
Earlier this month, ChangeWave found that netbook interest is waning as more customers are eyeing Apple's iPad. Among those who said they are looking to buy a tablet, 80 percent said they are most likely to purchase an iPad.
In September, ChangeWave also revealed that the total sum of handsets running Google Android were just as popular with consumers as the iPhone. Of 4,000 respondents polled, 37 percent said they would prefer an Android phone, while 38 percent chose the iPhone.
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Amber Neely
William Gallagher
Andrew Orr
Christine McKee
Mike Wuerthele
Malcolm Owen
55 Comments
So if 34% would have bought an iPhone vs what they have, which is more than likely an Android OS type device, could we just do the quick math and multiply by 34% how many Android phones have been sold to date in favor to Apple's iPhone. Once that is done, would that change who the leader is regarding actual phone sales above Android? Noticed I said 'actual phone sales'... none of this BOGO crap to boost units released out in the wild! Hmmmmm...
A new survey has found that more than a third of U.S. smartphone buyers on carriers other than AT&T wish they could have bought the iPhone, expressing buyer's remorse.
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1/3 sounds like a lot, but it is only 1/3 of smartphone owners, and further, it is only recent buyers of smartphones.
I wonder what the number would be if all the total phone owners were included. Certainly less than 33 percent. Given that smartphone owners are less than half of total phone owners, ISTM that we are talking about less than 17 percent.
Anybody know what percentage of the market is made up of smartphones? 25%?
So if 34% would have bought an iPhone vs what they have, which is more than likely an Android OS type device, could we just do the quick math and multiply by 34% how many Android phones have been sold to date in favor to Apple's iPhone. Once that is done, would that change who the leader is regarding actual phone sales above Android? Noticed I said 'actual phone sales'... none of this BOGO crap to boost units released out in the wild! Hmmmmm...
BOGO is nothing. Outside the US, many iphone carriers offer zero dollar iphones on contract.
All the changewave surveys are garbage --- quarter after quarter they will put out a press release saying x% of verizon subscribers would go to at&t because of the iphone. But it never happens because Verizon has been beating at&t in postpaid net adds quarter after quarter.
I think the "Very Satisfied" rating is much more significant than people saying they are somewhat satisfied. Not everyone will admit to buyer's remorse.
I don't quite get the passive statement at the end which says:
"Of 4,000 respondents polled, 37 percent said they would prefer an Android phone, while 38 percent chose the iPhone."
Edit: went back and discovered it means people planning to purchase a smartphone in the next 90 days.
99.9% of iPhone owners wish that they could escape AT&T (the other 0.9% have jailbroken iphones).