Neil Hughes
The results of the October survey of 3,108 customers were released Tuesday by ChangeWave. Respondents were asked about devices they plan to buy in the next 90 days, and the results show that just 14 percent of laptop buyers are eyeing a netbook, a full 10 points below the peak of netbooks in June 2009.
"The decline of netbooks is attributable to a combination of factors including the end of the recession and the mounting penetration of tablet computers — notably the Apple iPad," wrote Paul Carton, vice president of research with ChangeWave. "Moreover, in a close-up look at tablet demand trends for the holidays, our ChangeWave survey finds continuing momentum for the iPad."
Netbooks have been on the decline in 2010, as PC makers have reduced shipments since the iPad launched in the U.S. April. In the last quarter, Apple sold 4.19 million iPads, and the company has ramped up distribution for the upcoming holiday buying season.
The survey found that despite a slew of announcements from competitors, consumer interest in the iPad remains far above its peers. Of those polled,80 percent said they are most likely to purchase an iPad, while 8 percent opted for RIM's Playbook, and 3 percent prefer the Samsung Galaxy Tab.
The Playbook is expected to launch in early 2011, while the Galaxy Tab debuts this month in the U.S. Both will sport a 7-inch screen smaller than the 9.7-inch multi-touch display on Apple's iPad.
Those will also have to overcome the overwhelming satisfaction iPad owners have expressed with their purchase. Nearly three-quarters — 72 percent — of iPad owners polled by ChangeWave categorized themselves as "very satisfied" with the iPad, while another 23 percent said they are "somewhat satisfied." Just 1 percent labeled themselves as "somewhat unsatisfied" with the iPad.
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Charles Martin
Malcolm Owen
William Gallagher
85 Comments
and the other 20% want an 11" MacBook Air
""Those will also have to overcome the overwhelming satisfaction iPad owners have expressed with their purchase. Nearly two-thirds -- 72 percent --..."
Two thirds is 66.66 percent- well below 72%. I think you meant to write "nearly three-quarters", no?
Although I'm sure the iPad is a factor I wouldn't descirbe it as the main factor. Considering that many consumers have already bought netbooks and found them lacking in many areas has probably had a bigger effect.
If you spend £250 on a netbook and discover that it's a piece of shit you aren't likely to run back out there and buy another one in a hurry, instead you'd console yourself with the old "you get what you pay for" mentality and look for a proper notebook or perhaps a new iPad.
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and the other 20% want an 11" MacBook Air
I almost split my drink dude . very funny.
The ipad is know in over 6000 locations and smaller independent resellers will also get the ipad either direct or thru ATT. So in 2 yrs 20.000. usa locations and 4,000 canadian bacons shops will also be selling or bundling data time .
DATA TIME is the next monster out their and the race to the pricing bottom will start with sprint.Apple sits back and lets the market place tell it what it wants .
I do see a new model having a usb port and older models keeping its no port policy.
Apple's data farm is over filled already . Both of them in SC.
So apple will have grow 5 or 6 new quad farms soon enough. Bringing data charges way down and making apple the guard wall against over pricing for data .5$ a gig a month is real bad .
Someone said sell your aapl . I waited 4 weeks and it went up 120 points . I ask him well well dude whats up and he said he will re buy soon . STUPID
hold all you aapl as gold . a company split can give you triple shares
and a stock split of 5 for every 2 you hold ill also bode well
and apple at some point may just buy back 10bn $ to options for its own people .
hold you stock
rant over
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