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Citing anonymous sources, Forbes reported Monday that The Daily will be introduced in just over a week. Leading up to the rumored Wednesday, Jan. 19 launch, the publication's official website, thedaily.com, has been updated with an iPad-style icon and the words "Coming Soon."
"The debut can't come soon enough for The Daily's staffers, who for weeks have been engaged in full-scale dry runs, cranking out dummy issues for what I've been told is a distribution list of 1,000 privileged readers," Jeff Bercovici wrote.
Murdoch, the CEO of News Corp., reportedly showed off the daily iPad-only newspaper to reporters under embargo at the Consumer Electronics Show last week. Earlier reports have suggested the publication will sell for 99 cents per week.
The publication is also expected to require an update to Apple's iOS mobile operating system for the iPad, allowing for recurring application subscriptions through software sold on the App Store. Some rumors have suggested that such an update could allow applications to update and download new issues in the background, making them instantly available to read in the morning when a user loads up a newspaper or magazine on their iPad.
The newly rumored launch date is just a few days later than the Jan. 17 date first suggested in December. The Daily will be a tablet-only newspaper that will debut on the iPad, and will not have a print or Web-based counterpart.