iBooks to boost Apple's iTunes into a $13 billion business by 2013
That's according to Global Equities Research analyst Trip Chowdhry, who singled out iBooks as one of the primary growth catalysts behind the Cupertino-based company's digital download business, explaining that his research shows that book publishers themselves have begun to prefer Appleâs iBook âePubâ format over that of Amazonâs market-leading Kindle format.Â
He further suggests that the quality of the iBooks app offered by Apple far exceeds that of the Kindle app supplied by Amazon, which may influence where books are being bought. "[R]esearch with students indicates that they would rather have books on iPad vs. Kindle," he said, adding that in terms of usability on a scale of 10, the iBook app is "probably 8 and Kindle application on iPad is probably [a] 5."
The Kindle application "lacks the finish and crispness of an iBook," he said.
Alongside the recently announced milestone of 100,000 iPad apps on the AppStore, statistics show the typical number of apps found on the average user's iPad has at least tripled in the past six months, rising from fifteen to more than forty-five.Â
As such, Chowdhry has increased his revenue projections for Apple's recently ended fiscal third quarter by taking into account the rapid rise of Appleâs iBook and App Store businesses, the company's presumably strong âBack To Schoolâ sales and its market share successes in the enterprise.
He's now forecasting revenues of $24.80 billion to go along with earnings of $5.81 a share, showing a year-over-year increase of 58 percent and 65 percent, respectively, for the three-month period ended June. On average, analysts polled by Thomson Reuters expect Apple to earn $5.69 per share on sales of $24.67 billion.
For the entire fiscal year of 2011, Chowdhry estimates call for revenues of $104.08 billion and earnings of $25.09, showcasing a 59.8 percent and 65.6 percent increase from last year. This compares to Street consensus estimates of $24.82 per share on revenues of $103.52 billion.
iTunes was released 10 years ago on Jan. 9, with the iTunes Store being launched alongside Version 4. Since then, over 10 billion tracks have been downloaded, making it the most successful music store in history.
62 Comments
Once Apple adds an iBooks app for mac I'll actually take it seriously and buy books from the iBooks store
it's the pricing. Apple is giving publishers what they have always had, control over their pricing. This is annoying as a consumer sometimes, when a book is 2 or 3 bucks more than on kindle. It's annoying on iTunes too at times - especially with old TV shows like Star trek and Buffy.
But Apple seems to have demonstrated with the music market that eventually it can win the content owners over to sensible pricing once they see the volume. So here's hoping.
I certainly prefer iBooks over Kindle, and I'm glad to read that publishers may be flocking to it as I oft find the selection to be weak.
Once Apple adds an iBooks app for mac I'll actually take it seriously and buy books from the iBooks store
That and iMessage for Mac seem like "no brainers."
What was it Steve Jobs said about reading, again? Not that he or anybody at Apple cares.
Once Apple adds an iBooks app for mac I'll actually take it seriously and buy books from the iBooks store
I read on my iPhone using iBooks. Its great. And just to branch off a little - I don't know if people use the Safari 'reader' but I have grown to love it.