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Citing unnamed sources close to the event, All Things D reported on Monday that the Cupertino, Calif. tech company is reportedly planning to use the event as a platform for an advertising or publishing announcement, though specific services or deals were not mentioned.
Multiple sources made it a point to convey that the event will not see the debut of a next-generation tablet or a new Apple TV, which some think will be launched later in 2012. Apple usually reserves product launches and important announcements for its home-state like the latest iPhone 4S, which debuted on Oct. 4, 2011 at Apple's campus.
Apple Senior Vice President of Internet Software and Services Eddy Cue is said to have a role in the end-of-January event, causing speculation that an advertising or publishing announcement will be made.
Cue is currently heading up the iTunes Store, App Store, iBookstore, and the last event that he attended in New York was the debut of News Corp.'s e-zine "The Daily" nearly a year ago.
The sources note that Apple has been actively seeking a replacement for Andy Miller, who left as head of the company's iAd division in August of 2011 to become a partner at venture capital firm Highland Capital while Cue took over operations of the mobile advertising division in September.