Apple closed at $568.10 per share, a new all time high just 8 cents below the 52 week high set during the trading day.
The new high set the company's market cap at $529.68 billion - that's less than a half billion less than the annual American military budget, but now $120 billion higher than Exxon Mobil, which had been neck and neck with Apple in market cap over the past two quarters.
Apple's market cap (the value of all outstanding shares in the company) is now greater than the market cap of Google, HP, RIM and Microsoft combined.
And while the company's stock was already up 46.11 percent for the year, it's up another nearly 6 percent since the iPad event last Wednesday, a time pinpointed by a variety of pundits as a good opportunity to sell.
The day before the iPad event, Motley Fool writer Anders Bylund provided "4 Reasons to Sell Apple Today," recounting among other things that Apple's "cool factor is fading fast."
He was joined by a variety of other pundits who described previous stock price drops at or around new product introductions. Apple's stock briefly fell nearly 10 percent after the release of iPad 2 last spring, but has since climbed nearly 54 percent over the past year.
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?Apple's "cool factor is fading fast."
Yep. I guess nine years of solid cool factor have to die off sometime. Why not right after their most impressive and game-changing product yet?
The day before the iPad event, Motley Fool writer Anders Bylund provided "4 Reasons to Sell Apple Today," recounting among other things that Apple's "cool factor is fading fast."
[ View article on AppleInsider ]
The Motley Fool is the financial equivalent of DigiTimes. I applaud them for their encouragement of understanding financial reports. But if you ever watch one of their videos on Apple, it's as if they haven't a clue.
If I were an analyst with huge pools of cash, I'd be telling everyone to short AAPL because they are DOOMED! I read it on the interwebs.
i'll sell my stock once apple has fully saturated the Television and Auto markets.
i'm patiently waiting for Siri to tell me there's a snow squall and traffic ahead and suggesting an alternate route that was just sanded and plowed.
In the couple of days after the new iPad announcement, Apple fell from ~$545 to ~$520.
I thought it was too good to pass up, and added to my collection. Apparently, I wasn't alone!
It must suck to be an Apple short.