Brazil's MacMagazine reported this week (Google Translation, via The Next Web) that Mayor Miguel Haddad approved the name change at a city council meeting late last month. The homage to Jobs was first proposed just one day after his death last year.
Haddad said last year that he chose that particular street because it feeds into the Anhanguera highway, along which Foxconn built its facilities for manufacturing Apple products. Recent reports have claimed Apple is set to begin selling iPad 2 units manufactured in Brazil. iPhone 4 units produced in the country began appearing last February.
Apple CEO Tim Cook said last year that Brazil is an area where the company expects "major growth" in coming years. The effort to produce domestic devices is likely a key component to such growth, as import tariffs in Brazil are notoriously high. It's not yet clear, however, exactly what level of savings Brazilian consumers will enjoy from locally-manufactured Apple products.
A number of posthumous tributes and awards have been dedicated to Jobs in recent months. A Hungarian software company unveiled a six-and-a-half-foot-tall bronze statue of his likeness late last year. The Recording Academy gave Jobs a LifeTime Achievement Award last February. Disney dedicated the film "John Carter" to Jobs at the request of director Andrew Stanton. The Cupertino Chamber of Commerce honored the executive with a President's Award last month.
8 Comments
How about we have Cupertino rename itself Jobs?
1) Is this the first tie Steve has been honoured by a street naming? I don't mean getting to name a street like Infinite Way in an industrial park.
2) I first saw Rpd. Anhangüera on the map and thought the road was name Antennagate. If they wanted to go that route there are certainly plenty of names they could use.
How about we have Cupertino rename itself Jobs?
He's certainly created them.
All very nice, but they really need to clean up the graffiti at the end of the street...

All very nice, but they really need to clean up the graffiti at the end of the street...
I think you've got the wrong location. Were you using Google street view? Obviously from the four letter name at the beginning of the graffiti, this is Larry Page Cul-de-sac!
I think you've got the wrong location. Were you using Google street view? Obviously from the four letter name at the beginning of the graffiti, this is Larry Page Cul-de-sac!
My apologies.
i stand corrected.