Neil Hughes
Speaking about Siri during the D10 conference on Tuesday, Cook said Siri is one of the most popular features of the iPhone 4S. But he hinted that Apple is nowhere near done with its development, stating the company has "some cool ideas about what Siri can do."
"I think Siri has proven that voice is something people want to do," he said in an interview at the D10 conference on Tuesday, where AppleInsider is in attendance. He added that customers will "be pleased with where Siri is going," and that new features will be seen in the "coming months."
Cook also explained that the key feature of Siri is not the voice recognition technology of it, but instead the understanding of natural human language. He said that the artificial intelligence of Siri is "something people have dreamed about for years."
The Apple CEO also said that Siri could be improved if it were made broader, and that the company sees "unbelievable potential" in expanding the technology. Cook revealed that Apple is "doubling down" on Siri development.
But he said he thinks what makes Siri truly resonate with users is the fact that the iPhone 4S personal assistant has "a personality."
Visit AppleInsider's D10 archive for more of Cook's comments and ongoing coverage of the conference.
Wesley Hilliard
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37 Comments
Cook's remarks on Siri and how Apple has no intention to create no original content are the two most direct things in the interview about the future of Apple.
Cook's remarks on Siri and how Apple has no intention to create no original content are the two most direct things in the interview about the future of Apple.
He was talking about YouTube-like services when he was talking about "original content".
[quote name="Tallest Skil" url="/t/150360/tim-cook-apple-will-show-off-cool-ideas-for-siri-in-coming-months#post_2117839"] He was talking about YouTube-like services when he was talking about "original content". [/quote] Walt directly asked him about Apple producing their own original content like Netflix and MS, for the Xbox, are doing. That isn't about simply streaming videos from YouTube which the AppleTV already does or having a YouTube account which Apple already has. [LIST][*]http://www.worldtvpc.com/blog/microsoft-hiring-nbc-staff-xbox-original-tv-content/ [*]http://www.hollywoodreporter.com/news/netflix-ted-sarandos-original-content-309275 [/LIST]
Start by adding SIRI to iPad, please!
[quote name="Tallest Skil" url="/t/150360/tim-cook-apple-will-show-off-cool-ideas-for-siri-in-coming-months#post_2117839"] He was talking about YouTube-like services when he was talking about "original content". [/quote] Based on his comments Apple won't be producing or investing in any original content any time soon.