The year 2013 will be the one in which shipments of tablets running Google's Android operating system will pass those of Apple's iPad, according to a new analysis out from IDC.
IDC's newest report sees smaller, lower-priced Android devices accounting for 48.8 percent of total tablet shipments for 2013, while Apple's iPad will slip from a 51 percent share in 2012 to 46 percent.
Tablets running Microsoft's Windows 8 and Windows RT operating systems are expected to account for 2.8 and 1.9 percent of 2013 shipments, respectively.
The report also forecasts tablet market share for 2017, revealing somewhat positive news for Microsoft. By 2017, Windows 8 tablets may achieve a 7.4 percent share, while Windows RT tablets should hold 2.7 percent of the market. This share would come at the expense of both Android and iOS tablets, dropping them to 46 and 43.5 percent shares, respectively.
While Windows RT's share is projected to grow, the report is less than kind on the operating system's overall outlook.
"Long term," says IDC Research Director Tom Mainelli, "we think Microsoft and its partners would be better served by focusing their attention on improving Windows 8."
Notably, the analysis does not break out Amazon's Kindle Fire line of tablets from the larger Android set. The Kindle Fire line, running a forked version of Android, does not rely on Google services and thus is usually listed in a separate category from devices from Asus, Samsung, and other Android manufacturers.
This latest IDC report shows the continuation of a trend that has seen the tablet market growing more crowded with time. The report, though, focuses on tablet shipments, which are not necessarily equal to tablet sales. It is difficult to calculate how many tablet devices are in the hands of consumers, as Apple remains the only manufacturer to regularly report its tablet sales.
Other analyses that approach the issue from a usage standpoint show Apple with a commanding lead, despite the growing number of Android tablet shipments. Most recently, Chitika Insights saw Apple's iPad devices accounting for 80 percent of tablet web traffic, with no other devices holding a double-digit share.
Chitika's analysis drew on impressions from more than 250,000 websites, but the firm left open the possibility that Android tablet buyers are using their tablets differently from iOS users.
61 Comments
Given Android tablet web usage has not only stalled but started a rapid decent in the last 6 weeks, I find it optimistic Android tablets will be at anything better than 25% market share for 2013. Android tablets look to have been used as cheap Christmas gifts and now their recipients are exiling them to the Island of Misfit Toys.
Yeah, so…
Why are we trusting an organization that thinks it can project what will happen in the technology industry in 2017, again? Why are they allowed to say these things at all?
No, seriously. Seriously. Why. Each of us needs to e-mail these morons and ask that. Why do they think they have any idea what will happen in 2017.
Imagine that instead of 2013, the first column is for 2010 and that this image was posted a few days after the first iPad's announcement. And then they're projecting out for 2014 that Apple will have 10% of the market or whatever.
It doesn't matter what they're actually projecting; that they think anything four years from now can be determined using the state of the industry today is laughable to the extreme.
Yes, it will "surpass" the iPad. Meanwhile iPad sales will continue to grow, iPad revenues and profits will continue to grow, and it will remain the dominant tablet in terms of app usage and sales, web usage, video usage, etc. Android is like a phantom. What the hell do people do with their Android devices?
Didn't IDC said the same thing since 2011 and 2012, with a few differences:
- The iPad share would be even lower,
- Windows share would be higher.
Poor trolls.
Frankly, i don't care if apple sells 1 million or 1 trillion devices as long as they are healthy. The only thing I care is about good products from them, and OSX deserves an update.
I'll believe it when i see it...........