AppleInsider Staff
Coming on the heels of Apple's filing of its most up-to-date Campus 2 build plans, the company has once again sent out mailers to neighbors in the surrounding Cupertino area, updating them with the latest news and asking for input regarding the mammoth project.
Signed by Apple CFO Peter Oppenheimer, the mailer gives a brief overview of Apple's project, including highlights regarding Campus 2's environmentally green initiatives like solar panels and fuel cells, reports MacRumors. Also discussed are the various improvements to city landscaping and roadwork Apple intends to help fund as part of the construction process.
In addition, the note asks the community for any questions and concerns regarding the project, which is scheduled to continue construction into 2016. Apple sent out a similar mailer in May of 2012.
The letter in full:
Dear Neighbor,We'd like to update you on the progress of Apple Campus 2. This campus will be a new home for our company and more than 13,000 locally based on employees. It also represents our continued long-term investment in the local community.
At Apple, the environment is a top priority, and we've designed Apple Campus 2 with cutting-edge features to make it energy-efficient and environmentally sustainable. Several of these green technologies are highlighted in this update.
As at our existing campus on Infinite Loop, we are committed to 100% renewable energy to power Apple Campus 2. This will include onsite generation from photovoltaics and fuel cells. As part of this effort, approximately 8 megawatts of photovoltaics will be installed, creating one the largest installations of its kind on a corporate campus anywhere in the world.
Apple started in Cupertino, and we are excited to continue to grow here. As we build the new campus, we also plan to invest in new roadways and intersection improvements, add new sidewalks and better bike lanes, and plant new trees in newly created medians in the surrounding neighborhood.
We have approached our new campus project with the same care and attention to detail that we give every Apple product, and we value your input. If you have questions or comments or would like more information about Apple Campus 2, please fill out and return the postage-paid response card included in this mailing. We also encourage you to visit the City of Cupertino's website at www.cupertino.org to learn more about our plans.
Apple submitted revised plans for its "spaceship" campus on Wednesday, outlining a few new additions to the build, including perimeter pedestrian walkways and a bike path. Friday's letter included a sampling of artistic Campus 2 renderings originally attached to the prospectus submitted to the city.
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Malcolm Owen
William Gallagher
Charles Martin
Christine McKee
Wesley Hilliard
Andrew Orr
55 Comments
It's a form of advertising... to their own neighbours.
That center Apple logo is a direct descendent of NeXT Campus where you walk into building one and with those exceedingly 1/32" closely spaced floors, italian sofas a sea of minimalism turns one's focus to a glowing NeXT Logo behind the receptionist who at that time had a NeXT Turbo Color pizza box.
For those who would like a slightly larger, more readable version:
[quote name="ascii" url="/t/157208/apple-sends-informational-mailer-to-neighbors-of-forthcoming-campus-2#post_2317890"]It's a form of advertising... to their own neighbours.[/quote] No, it is called being polite thereby not pissing off its neighbors and customers who are going to have to put up with the construction. This likely will help with people complaining, and it is a very cool gesture. Many businesses move into neighborhoods without similar communications.
It's a form of advertising... to their own neighbours.
Everything sucks, everything is crap, nothing is worth the price, every action has an ulterior motive, the whole world sucks. Is it any wonder why our culture is what it is these days?