Kevin Bostic
New pictures released to the Internet show the interior of Apple's soon to open Berlin store, as well as fans already in line waiting for the store's opening on Friday.
The store shown off in the new photos adheres, of course, to Apple's trademark minimalist aesthetic, with the walls sparsely decorated and Apple products arrayed in their familiar fashion. Apple allowed selected media into its Berlin store ahead of its opening, including Macerkopf.
Inside, the store is said to have a 360-degree Genius Bar, the first of its kind in Germany. The ground floor of the space is dedicated to Apple products, while the upper floors include conference rooms and an event space.
The new store, located in Berlin's most expensive shopping district, is set to open on Friday, and Apple has been slowly ramping up the hype for the opening after announcing its grand opening date last week.
Already, Apple devotees are lining up ahead of the store's opening. Macerkopf spotted two fans already queued for the opening some 35 hours before the scheduled Saturday event. There are reportedly 200 Apple employees on hand at the store from 20 nationalities, with 12 different languages spoken between them.
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23 Comments
Those silly Apple sheeple. Don't they know Apple is a failing business and is doomed to be dead in short order?
Oh and as a good contrast, how many people are camping out in front of Best Buy's for the Samdung Experience Stores?
1) I love the walls and ceiling. 2) I thought it was law that all German grand openings had to have 99 luftballoons.
The store looks so good. Better than many Apple Stores in USA. May be because of high ceiling.
Why is Apple opening new stores? I thought they were going out of business soon? Aren't they "bleeding"? That's what all the headlines are telling me. They should be closing stores, not opening new ones.
pfffff !!!! Apple is doomed ! only two people queuing !