Sam Oliver
Michael Gartenberg, a longtime industry analyst who most recently covered technology for Gartner, has taken a job on Apple's marketing team working under executive Phil Schiller.
Gartenberg's new position at Apple was first reported on Wednesday by Connie Guglielmo of Forbes. Aside from his position in marketing under Schiller, it's unknown exactly what role he will take at the Cupertino, Calif., company.
The analyst previously had a brief stint as an evangelist with Microsoft in 2007, but that role only lasted a month. He is one of the most well-known analysts in the tech industry.
In other roles, Gartenberg was an analyst and partner at Altimeter Group, vice president of strategy at Interpret LLC, and research director at Jupiter Research. He's also served on the board of directors for the Consumer Electronics Association, which runs the annual Consumer Electronics Show.
Other high-profile hires made by Apple this year include Kevin Lynch, former chief technology officer at Adobe, and Josh Rosenstock, ex director of external corporate communications at Rolls-Royce.
AppleInsider Staff
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
William Gallagher
Christine McKee
13 Comments
Title misspells his name.
In Feb. 2007, he joined Microsoft as an %u201Centhusiastic evangelist,%u201D Says so much about Microsoft's often bizarre marketing, and, it has me wondering if I was wrong about Cook.
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Strange.
[quote name="MacRulez" url="/t/157646/former-gartner-analyst-michael-gartenberg-joins-apple-marketing#post_2331476"]Should we expect all those who've been claiming Gartner is filled with idiots to now proclaim that Apple is doomed? [/quote] Oh I've no doubt just like with Kevin Lynch people will be complaining that this is a bad hire and Cook needs to be fired. ????