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Nokia bets on photography to boost sales with 41MP Lumia 1020


Nokia on Thursday announced the new, 41-megapixel Lumia 1020, a Windows Phone 8 handset that will try to turn the Finnish phone maker's photography cachet into unit sales.

The new Lumia handset is the spiritual successor to last year's 808 PureView. That Symbian-powered handset also sported a massive camera sensor, and Nokia has long promised that a comparable PureView model would debut in its Lumia line.

The 1020 has a suite of photography options meant to complement its oversized sensor. Chief among these is the Nokia Pro Cam mode, which allows users to make changes to the camera's white balance, ISO, and exposure. In order to ensure that users can share photos easily, the device takes two versions of any particular shot: one in the 41MP resolution and another in 5MP resolution.

The 1020 can also attach to an optional camera grip. This accessory gives the Nokia handset a look closer to that of a traditional camera, but it also packs a shutter button and a battery attachment that plugs into the Lumia's microUSB connector.

Aside from the camera, the 1020 packs a 4.5-inch AMOLED PureMotion HD+ display outputting at 1280x768. Inside, it has the same 1.5GHz dual-core MSM8960 processor that the Lumia 925 and Lumia 920 bore, though the 1020 has 2GB of RAM in order to better process photos.

The new handset — which will launch on AT&T on July 26 for $300, with the UK's O2 and Three set to get the device in the third quarter — is Nokia's latest attempt at clawing back market share in the wake of Apple and Samsung's rise. Once the leader in the mobile phone business, Nokia's fortunes took a tumble with the emergence of the iPhone, and the company has since struggled to retain relevance in an increasingly Android and iOS-dominated market.