Kevin Bostic
Seemingly going the extra mile to celebrate its colorful new array of lower-cost iPhones, Apple will ship the iPhone 5c with a default wallpaper that matches the color of each unit.
The new iPhone 5c, which features a seamless polycarbonate shell available in green, blue, red, yellow, and white, will ship to customers, carriers, and Apple Stores with default wallpapers and translucency hues to match the color of its exterior casing.
In both its keynote presentation and the marketing materials for the device, Apple is pushing the different color options for the 5c as a major selling point. To supplement "the most colorful iPhone yet," Apple has also come out with a range of cases in the same color options as the 5c, but the company clearly intends for users to mix and match them for novel color combinations.
Despite the clever customization, buyers of the new iPhone may want to experiment with their backgrounds at some point. The iOS 7 operating system the 5c runs was designed to create a sense of space, with a parallax feature built in that makes the Jony Ive-designed flat iconography appear to be in motion when the device is tilted.
The iPhone 5c will launch on September 20 starting at $99 for an on-contract 16GB model. A higher-end model, 32GB model will be available for $199 on subsidy, while an off-contract, unlocked version will retail for $549. The 5c will be available for pre-order starting September 13.
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
43 Comments
Meh! A lower price would have made each of those colors a lot more attractive... Not sure where Apple is going with this phone, because sure as heck it does not seem to be targeted at poorer people all over the world, including the US...
Funny how rumor has been taken as fact, huh. "Everyone" "knew" that the iPhone 5C was going to be a cheaper alternative…
$550 is too much for the 5C.
So, the 5C is $550 and the 5S is $650? I thought that the whole purpose behind the 5C was to be cheaper and more affordable for poor people. There is hardly any difference between the price of the 5C and the 5S. So, what's the point?
The colors look great! Watch the keynote!
The more I think about it, the more the 5C is an Apple fail. And this comes from and Apple fan knee-deep in Apple's ecosystem.