AppleInsider Staff
Following Apple's iPhone event on Tuesday, the company announced the shutdown of its Cards service, which allowed users to design and send physical greeting cards from an iOS app.
While Apple has yet to release an official statement regarding the reasons behind Cards' closure, the discontinuation of services brings an end to the endeavor that first debuted in 2011. The shutdown was first spotted by MacRumors earlier today.
Although not one of Apple's major iOS titles, the discontinuation of services is somewhat peculiar given the app was updated as recently as June. As noted above, customers who ordered cards before 1 p.m. Pacific on Sept. 10, 2013, will have their purchases delivered.
Instead of going through Cards, Apple recommends letterpress cards be ordered via iPhoto.
Marko Zivkovic
Christine McKee
Andrew Orr
Malcolm Owen
Amber Neely
51 Comments
What, why?! As long as that functionality is added to iPhoto for iOS (as it's in iPhoto for OS X), that's fine, but…
Crap. I thought it was a very nice service when you needed a send a card. It's not something I needed to do all the time. Maybe that was the problem.
That sucks. I used the cards app a few times and was happy with the result.
It was a cute, limited, but fairly useless app. The type of thing I would have expected a smart computer science graduate student to create as part of his/her summer project.
I used it a number of times and really liked it. But how many times has Apple done this? They introduce a service like this that has potential, but still needs a few improvements, ignore it completely afterwards, and then completely kill it later on.