Apple Stores start dressing up for iPhone 5s and 5c launch

BrandHitTech

Apple on Thursday started putting up window dressing at one of its Australian retail outlets ahead of the iPhone launch on Friday, with the colorful 5c taking space to one side of the store's door, while the other is dedicated to the high-end 5s.

The pictures, which come from Ben Pasternak and Matthew Rogers of BrandHitTech, show Apple is pushing the devices' new hues, with the 5s and 5c window displays segmented into five and three different colors, respectively.

It is unclear how Apple plans to arrange the actual iPhones in the display, though it appears that the phones will be prominently positioned in front representations of their respective color options.

Apple's iPhone 5s and 5c go on sale at Apple Stores around the world at 8 a.m. locally.

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9 Comments

paulj

said about 10 years ago

I see the store in the Apple Store app is also offline.

radster360

said about 10 years ago

It is so amazing to see how we are so fascinated with Apple, that we are blogging about the window dressing and product placement in the store. Show me any other brand or product that has created such an fixation! This is freaking amazing! Go Apple!

macky the macky

said about 10 years ago

[quote name="radster360" url="/t/159635/apple-stores-start-dressing-up-for-iphone-5s-and-5c-launch#post_2401160"]It is so amazing to see how we are so fascinated with Apple, that we are blogging about the window dressing and product placement in the store. Show me any other brand or product that has created such an fixation! This is freaking amazing! Go Apple![/quote] And amazingly enough all this hype and frenzy didn't cost Apple a single dime. It is all user and media driven.