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USA Today prints contemptuous trashing of Apple's latest iOS 7 release

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A major U.S. newspaper has compiled a scathing dismissal of iOS 7 as Apple's "most troubled," although it provided no actual metrics of the issues or a comparison of the release's reported problems to those seen in previous versions.

The report by Scott Martin and Alistair Barr, writing for USA Today, described Apple's iOS 7 as "fast becoming its most troubled mobile operating system update," under a headline "Apple loses some of its magic touch with iOS 7."

The report alluded to reports of a "list of bugs and flaws" in the company's support discussion boards, but made no attempt to quantify or qualify the scope and severity any of those issues.

Instead, the story's premise relied almost entirely upon on a quote from Raluca Budiu, a senior researcher at Nielsen Norman Group, who was cited as saying, "it's Apple's most problematic operating system launch so far."

Another fact USA Today did not include: the primary source of the story, Nielsen Norman Group, is a consulting firm that counts Google, Samsung and other Android licensees among its clients, but not Apple. The source would therefore seem to have obligation to support its "problematic" claims with some sort of actual data, rather than just a personal anecdote that Budiu provided about her own experience.

iOS vs the other OS

The only comparisons Budiu offered between iOS 7 and other software launches was what the report described as "Microsoft's legendarily troubled OS upgrades, such as Vista in early 2007," adding that Budiu also said that "Microsoft's more recent Windows 8 launch was also more problematic."The primary source of the story, Nielsen Norman Group, is a consulting firm that counts Google, Samsung and other Android licensees among its clients

Unsurprisingly, Samsung and Google did not pay Nielsen Norman Group to detail the problems in Android, a more obvious comparison to make with iOS.

Nobody has attempted to quantify the "bugs per user" or "flaws per OS release" of mobile operating systems, but overall user satisfaction rankings provide some glimpse at what those figures might look like, were there some desire to report actual facts rather pen a national news article about a hunch regarding a loss of "magic."

"Apple has already released iOS 7 updates to fix some problems, including a bug that allowed people to bypass the Lock screen passcode," the report stated, without noting that, in contrast, Google hasn't even attempted to update the hundreds of millions of Android phones with serious, known security errors.

Even Google's own Android devices, such as the Nexus 7 mini-tablet, suffered for a year before getting a software fix for serious problems that rendered the device essentially unusable for large numbers of buyers.

Dustin Early of the fan site AndroidAndMe complained this summer, "I can't find one person who has been using the Nexus 7 for an extended period of time, and hasn't seen a massive downgrade in performance."

The biggest, fastest OS launch ever

Beyond consulting firms saying what they are paid to say, there's another reason why iOS 7 is making national headlines about scattered reports of bugs while Google is given a pass for rarely or not ever fixing serious, well known problems: Apple actually updates its iOS customers, hundreds of millions of them at once.

It's hard to quantify the precise impact that upgrading to iOS 7 is having for end users because it is now by far the world's largest installed mobile operating system. Additionally, a serious problem for one user might be an isolated issue. Scouring support forums or Twitter or fielding calls from consultants paid by Apple's competitors won't necessarily reflect reality.

USA Today did, in its 18th paragraph of the story on the "troubled" iOS 7, cite Apple's Trudy Miller in providing one data point for its iOS 7 article, "we are aware of an issue that affects a fraction of a percent of our iMessage users, and we will have a fix available in an upcoming software update. We apologize for any inconvenience this causes impacted users."

Apple hasn't yet updated its own statistics of iOS versions across the installed base, but according to Mixpanel, iOS 7 has reached 71 percent penetration in just 27 days, compared to last year's iOS 6, which was at 61 percent after its first month.

This summer, Flurry reported a population of 510 million active iOS devices, compared to 564 million active Android users of apps. That suggests that Apple has deployed somewhere over 360 million copies of IOS 7. In contrast, Google's latest Android 4.3 was released months before iOS 7, but the company only reports that 1.5 percent of its app-using customers have it, somewhere around 8.5 million users.

It's not surprising that there's more news about issues with Apple's latest iOS 7 because there are more than 3,000 times as many people who have installed it and are using it compared to the latest release of Android. In fact, it appears that there are already nearly as many people on iOS 7 as there are on any version of Android 4.x, which was first released two years ago.

Back then, Apple was introducing iPhone 4S and had just launched iOS 5. It has since deployed hundreds of millions of copies of two major version updates to iOS, ten minor updates and additional security patches to its customers. Google and its partners have only issued rare updates of Android to buyers of brand new devices.

This summer, Computerworld observed in regard to a major security flaw discovered among nearly all Android devices, "the slow distribution of patches in the Android ecosystem has long been criticized by both security researchers and Android users," adding, "mobile security firm Duo Security estimated last September, based on statistics gathered through its X-Ray Android vulnerability assessment app, that more than half of Android devices are vulnerable to at least one of the known Android security flaws."



197 Comments

landcruiser 15 Years · 218 comments

It's articles like the one in USA Today that are responsible for the proliferation of this negative perception. Like many, I like iOS 7. Maybe I'm just not as whiny as some people, but it's working for me. Goodbye USA Today. FYI, your iOS App has had PLENTY of problems.

rob53 13 Years · 3312 comments

USA who? Talk about a jumbled mess of a wannabe newspaper. Why does anyone even listen to these writers. I installed it on my iPhone 5 and it's working just fine. Yes, it looks different than iOS6 but OSX looked different than OS9 and every Windows upgrade looks and works totally different from the previous one. What did they say about Microsoft's mess? Probably praised them.

skalyana725 11 Years · 2 comments

I am practically an Apple household, with all combinations of iPhones, iPads, Macs etc that we have used for years. And I have used iOS since its first version. It has never been an issue for me. Until iOS 7. I have had more crashes & strange behaviors with iOS7 on my iPhone 5 than any other version ever. Applications just don't respond to touch and instead crash (randomly), keystroke entry freezes up or is delayed interminably and then the app crashes - the two main kinds of issues I have experienced. So USA Today may be onto something. The only way for Apple, a great product-making company if ever there was one, to be that is for the consumer base to be honest in their observations of their shortcomings when they have them. Too much of fanboy'sm never helps. And constantly comparing iOS7 and Android and making everything relative is a disservice to both, and honestly not very helpful to the user communities.

SpamSandwich 19 Years · 32917 comments

Another Dilger hysteria piece... Big surprise.

xian zhu xuande 18 Years · 801 comments

Personally, I find USA Today's coverage of most things tech or science to be rather trashy. And then there's inconsistencies, errors, and a sea of grammar errors and typos in other articles. I have a feeling much of the content they produce is not produced from the perspective of someone endowed with accurate or well-researched information.