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Apple simplifies bulk book and app deployment with new 'managed distribution' program

Apple has replaced the unwieldy process of distributing hundreds or thousands of individual redemption codes with a new, streamlined method that allows administrators to remotely "assign" apps and textbooks to students or teachers.

The new "managed distribution" program was announced in early October and officially rolled out on Tuesday with an update to Apple's volume purchase portal, the website used by schools and businesses to purchase and manage apps in bulk. The updates were first noticed by Enterprise iOS.

The program works with free and paid apps from both the iOS and Mac App Stores, as well as books from the iBookstore.

When a book or app is assigned to a device, it can be automatically downloaded and installed, or a push notification can prompt the user to install the item. Removal can also be done automatically when the assignment is revoked, and the license is immediately available to be moved to a different device.

Apple says the program is available in Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, the U.K., and the U.S. Institutions will need a compatible mobile device management service, like OS X Server's Profile Manager, to participate.

Although the iPad enjoys a near monopoly in the education market, managing large numbers of the popular tablets has long been a headache for administrators. Apple's remote management solutions for iOS have shown steady improvement, but are only now beginning to fill out with features comparable to those enterprise administrators are accustomed to.

Businesses who subscribe to the Volume Purchase Program can also take advantage of the new management features. For those users, the program adds compatibility with private, in-house apps distributed via the App Store.



3 Comments

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mdriftmeyer 20 Years · 7395 comments

``Apple says the program is available in Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, the U.K., and the U.S. Institutions will need a compatible mobile device management service, like OS X Server's Profile Manager, to participate.'' Someone in the server division woke up and figured out how to leverage it.

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mr beardsley 21 Years · 358 comments

This is good to see as the initial version of the VPP was all but worthless. Having to manage an apple ID per device did not scale past very small businesses. Also giving redemption codes to employees which may leave the company also was a bad solution. Being able to assign apps by device is a much, much better system.

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tdhott 10 Years · 1 comment

The article is somewhat misleading for the educational setting. Books cannot be revoked and redistributed. I talked with my Apple Rep and he confirmed this. While you can distribute books you cannot take them back. Due to licensing agreements, in the educational setting textbooks must be considered consumable items. The activation code for the book would be permanently redeemed to the individual student's Apple ID. The ownership must remain with the actual redeemer, as educational institutions are unable to retain the rights to digitally purchased books.