AppleInsider Staff
Unlike its Australian Black Friday deals, Apple is discounting products instead of handing out gift cards, suggesting the company is tailoring this years sales based on the demands of each geographic location to which it caters.
At this point, major markets like the UK, France and Germany are showing discounts on various Macs, iPads and accessories, with nary a mention of the gift card strategy introduced in Australia and New Zealand earlier on Thursday.
A quick look at the discounts shows moderate savings from six to eight percent in most cases. For example, the UK Apple Online Store is taking £31 off the 16GB iPad Air, or £25 off the iPad 2. The MacBook Pro, MacBook Air and iMac are all getting £81 taken off their retail price, while the iPod touch and the Apple TV are priced at £25 and £15 off.
It is unknown which discount system Apple will implement when Black Friday hits North America, but the company has traditionally offered discounts to customers on the biggest shopping day of the year.
Charles Martin
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18 Comments
Ummm%u2014what about Japan? If US BF deals are good for Europe and the Antipodes, why should other regions lose out?
This is exactly what I would have expected. To assume that something that happens on a 'Black Friday' in Australia would be relevant to what happens in the US was far-fetched. It's not like it's a new product rollout or some such thing....
Unless Apple competes in the US with what other retailers are offering in the US, it would be rather pointless of them to do a sale, no?
We'll know tomorrow.
Quote:
Boo. :(
Yay! :)
Being an Australian, I see this as a classic case of racism.
This would never have happened if Steve Jobs were alive.
And I should know, because I own Apple stock, thirty six Macs, three iPhones, two iPads, and a partridge in a pear tree.
Apple is doomed.
It is possible that the reason they aren't doing the gift card thing is legal. As in it might not be in Europe so they have no choice unless they want to do nothing. As Apple rarely does that game. Based on how they handle the whole back to school promo, giving gift cards might be legal so it could happen in the US. Or the issue could be that Pacifica was a test and the turn out sucked so they changed games.