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Apple's iPad continues to dominate tablet usage, peaks in late evening

Last updated

Despite a recent uptick in sales for Android-based tablets, Apple's iPad remains the most-used slate by an overwhelming margin, according to new data released Wednesday.

At peak hours —  around 9:00 p.m. Eastern time —  tablets running Google's Android operating system are used less than 25 percent as much as the iPad, web and advertising analytics firm Chitika said in a study. Chitika analyzed tens of millions of tablet-based ad impressions in North America to come up with the numbers.

Microsoft's Surface brought up the rear at less than five percent of the iPad's peak, though the Redmond, Wash.-based company's nascent hardware platform does appear to be living up to its business-focused billing. The Surface clocked a higher share of its own daily usage during the work day as compared to the iPad and Android-based tablets.

Additionally, the iPad appears to be preferred by those using the device during their morning commute. iPad users "exhibit higher usage rates as compared to Android tablet users by several percentage points," the study says.

Though the study does not break down individual iPad models, recent data suggested that iPad buyers may have favored the full-size iPad Air and iPad 2 models slightly over the more compact iPad mini during the holiday season. Apple sold a record 27 million of the tablets over that time.



23 Comments

tallest skil 14 Years · 43086 comments

[Surface’s use line barely moves from straight]

 

Does my heart good to see the tyrant of the ‘90s detonating their on-site nuclear weapons.

rob53 13 Years · 3316 comments

All I see from this chart is that the Surface is barely used at all and that the iPad is used more than all Android tablets throughout the day except when comparing the early morning hours to Android's best time from 8pm to 10pm. In other words, the iPad is actually used while Android tables are still marginally used (Surface not used at all--don't bail them out saying they're used by corporate users).

suddenly newton 14 Years · 13819 comments

Proof iPads are just toys in desperate need of MS Office. /s

suddenly newton 14 Years · 13819 comments

Steve Ballmer owes his forced retirement to that flat blue line.

anantksundaram 18 Years · 20391 comments

And yet, we continue to have all the bs data that's thrown out there about tablet 'shipment shares'....