Mikey Campbell
In what amounts to a lengthy ad, luxury motoring brand Bentley on Wednesday posted to the Web a "short documentary" covering the design theory and history of its cars, with the video shot and cut entirely on Apple iOS devices.
Titled "Intelligent Details," the four-and-a-half minute clip highlights Bentley's Director of Design Luc Donckerwolke and Head of Exterior Design SangYup Lee waxing philosophical on the marque's latest model year Mulsanne. The YouTube video was first spotted by The Loop.
According to a short making-of section at the trailing end of the video, the commissioned mini documentary was "shot on iPhone 5s," "assembled on iPad Air" and "edited in the Bentley Mulsanne." A clever scene shows the film's editors using Apple's devices in bespoke rear seat tables integrated with the starting-at-$300,000 automobile's seats.
Like Apple's own Mac 30 video, which was also shot using iPhone 5s devices, production equipment played an important role in the film's quality. Everything from automated gimbals to specialized iPhone frames, mounts and steady-cam adapters were used to capture footage. The video is actually a testament to the capabilities of the iPhone 5s' imager.
Bentley didn't choose to create the video on Apple's products just for kicks, but instead to show off the Mulsanne's impressive on-board entertainment and connectivity suite. For example, the car comes with twin electrically-deployed tables that boast a hidden iPad holder and dedicated space for Apple's wireless keyboard.
Available as an option, the package includes other niceties like Naim audio coponents, rear seat entertainment and a Wi-Fi hotspot.
Apple's iPhone 5s was first used as a production-grade camera by Burberry, which won exclusive access to early examples of the handset to shoot its Prorsum Womenswear Spring/Summer 2014 fashion show. The resulting footage was subsequently pared down and used by Apple in the company's own ad spot.
Andrew Orr
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74 Comments
I wonder if Apple is paying them for this sort of publicity which puts an easily obtained, mass produced "luxury device" on the same plane as a not-so-easily obtained luxury device? If this was all Bentley's decision to do all this on an iPhone and iPad than Apple's mindshare is much higher than I ever expected.
I've been hunting for some of those stabilizers and gimbals. Wide/normal lens on the iPhone is amazingly flexible.
Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...
Good thing there wasn't any white Bentleys. Some of you would've mistaken it for a rap video. :lol:
[quote name="SolipsismX" url="/t/179716/bentleys-short-documentary-shot-on-iphone-5s-edited-on-ipad-air#post_2534660"]I wonder if Apple is paying them for this sort of publicity which puts an easily obtained, mass produced "luxury device" on the same plane as a not-so-easily obtained luxury device? If this was all Bentley's decision to do all this on an iPhone and iPad than Apple's mindshare is much higher than I ever expected.[/quote]well Jony Ive drives a Bentley so who knows... [img]http://forums.appleinsider.com/content/type/61/id/43271/[/img]