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Beats parts ways with design firm after Apple acquisition

Ammunition founder Robert Brunner. | Source: Ammunition Group

Ammunition, the design studio responsible for Beats Electronics' iconic hardware styling, announced on Wednesday that it will transition away from the company in the coming months as new owner Apple takes over.

In a post to Ammunition's official blog, the firm's founder and ex-Apple design chief Robert Brunner said he is "thrilled" about Apple's $3 billion purchase of Beats Electronics and Beats Music.

Brunner, who was first introduced to the Beats project while working at his former company Pentagram, was one of the first people with Apple ties to meet with co-founders Jimmy Iovine and Dr. Dre. The designer has been an integral part of Beats since 2006, styling the company's distinctive headphones and subsequent audio products like the Beats Pill portable speaker.

From Brunner's statement:

Over the next few months, the design for Beats will transition away from Ammunition. It's tough to step down as Chief Designer for a brand I take so much pride in, but it certainly makes it easier knowing we are handing the reigns [sic] over to one of the world's most successful design teams.

In related news, Jibe Audio founder Steven Lamar is suing Beats, as well as Brunner and Pentagram, for breach of contract, breach of good faith and denial of contract. Lamar is also targeting Brunner and Ammunition for over alleged interference with standing contracts.



45 Comments

thewhitefalcon 10 Years · 4444 comments

Ive just takes everything over from this poor guy, doesn't he?

SpamSandwich 19 Years · 32917 comments

Looks like Ammunition took the bullet for Beats.

rogifan 13 Years · 10667 comments

[quote name="SpamSandwich" url="/t/180186/beats-parts-ways-with-design-firm-after-apple-acquisition#post_2541471"]Looks like Ammunition took the bullet for Beats. [/quote] Yep.

buckalec 14 Years · 203 comments

A smart man who still maintains a fondness and sincerity towards Apple (from what I read in Kahneys book on Jony).

macky the macky 15 Years · 4801 comments

"Over the next few months, the design for Beats will transition away from Ammunition."

Tim Cook is all like, "Wait, wait, I thought we bought ALL the smart people for three bills!!!"