AppleInsider Staff
Sprint on Monday announced a new data-centric plan called the Family Share Pack, offering twice the amount of data as competitors for the same or cheaper monthly pricing.
Available Friday as part of its "new day for data" campaign, the Sprint Family Share Pack doubles up on its outgoing "Framily" plan by giving families 20GB of shared data per month, with special pricing to attract new subscribers.
"Sprint is offering the best value to data-hungry consumers. Period," said new Sprint CEO Marcelo Claure. "We are doubling the high-speed wireless data because today's customers rely so much on their smartphones and tablets."
In line with past service launches, Sprint is sweetening the deal with a limited-time pricing promotion for new customers, tacking on 20GB of data to unlimited talk and text plans for a $100 monthly fee. The carrier is also giving a "bonus" 2GB of data per line for up to ten lines, increasing savings through the promotional period that runs through 2015.
Pricing for existing users comes out to $160 per month for 20GB of shared data for up to 10 lines. A full rundown of the plan is included below:
In addition to the lower monthly fees, Sprint is attempting to gain — or take back — subscribers by paying up to $350 in Easy Pay credit to cover early termination fees for customers switching away from other providers.
Sprint said it will unveil more new plans in the coming days, hinting at revamped pricing tiers for individual subscribers.
The new initiative — and Claure's debut as CEO — comes two weeks after Sprint abandoned its pursuit of rival carrier T-Mobile, which would have merged the two telcos to form a competitive third-place carrier behind Verizon and AT&T.
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17 Comments
Seems like right now is the second best time in history to be buying an iPhone.
Good for me, I guess.
Used to have them many years ago, but one bad customer service experience sent me to T-mobile (which I later dumped because they had no iPhone at the time)...
Thats horribly deceptive ... The $100 for 20GB data doesn't include the per/phone fee... While T-Mobiles $100 for 4 phones DOES.. T-mobiles plan is very up-front.. Sprints make's it look like it's only $100 but in reality it is much more.. For 20GB plus and 4 phones it's $100 $60 for $160/mo... Umm thats EQUIL to Verizon and ATT.. LOL If you want 10 phones, it's $100 for data and 10 phones x$15 for $250/mo total.. how is this better/cheeper? Granted, for a 'limited' time you get another 2.5GB of data per phone.. but I don't count that as I look long term for me services on my cell.. I can't count on keeping that extra data so it's a non-starter for me.. This is why I left Sprint.. WAY TO MANY CABLE like temporary 'specials' and complicated plans to make the customer confused so they can stick it to them.. Same Sprint; hostile toward the consumer and sucking as much as they can out of them... Nothings changed, same ol' here, move along..
[quote name="Adrayven" url="/t/181868/sprints-new-family-plan-brings-doubles-data-lures-in-users-with-low-pricing#post_2581078"] For 20GB plus and 4 phones it's $100 $60 for $160/mo... Umm thats EQUIL to Verizon and ATT.. LOL [/quote] Except that you're not taking into consideration that it's double the amount of data than VZW, and AT&T are including.
Sprint could offer unlimited everything for $1 a month and I still wouldn't go with them.