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As part of its iPhone 6 and 6 Plus ad blitz, Apple recently purchased prominent ad space in major print publications emblazoned with "actual size" images of the new hardware, giving readers a taste of what to expect from the enlarged devices.
As noted by The Mac Observer on Tuesday, the back cover of this month's "Rolling Stone" magazine sports the new iPhone 6 ad, which seen can be seen above overlaid by two real iPhones.
The tagline reads "Actual sizes" and, according to the publication, are actually the same size as the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 plus. With early adopters still gathered at Apple Stores around the country, interested customers may have yet to see the devices up close. As such, the new ad could be one of the first tangible experiences for potential buyers.
Apple's latest iPhones are the largest to come out of Cupertino, with the iPhone 6 boasting a 0.7-inch increase over last year's iPhone 5s screen, while the 6 Plus adds a massive 1.5 inches of real estate.
While critics have largely lauded the expanded iPhone display sizes, some users are complaining of bending attributed to the ultra-thin design and expansive aluminum chassis. It should be expected that a hollowed-out 7.1-millimeter case may bend when proper force is applied, however, as would any product crafted from a similar lightweight material.