Apple Watch steals the spotlight during Paris Fashion Week

Huge crowds — Â and some of the world's most sought-after models — Â greeted the Apple Watch during its Tuesday debut in Paris, as the wrist-worn device captivated the attention of the glitterati in town for Paris Fashion Week.

The display was a strictly hands-off affair for the public, but Apple seems to have made some exceptions for some of its more high-profile fans. Supermodel Karlie Kloss Instagrammed a photo of herself wearing what appears to be the Apple Watch Sport with a white band, tagging it "#iWant."

Madame Figaro Editor-in-Chief Jean-Seb Stehli tweeted that he found the Apple Watch "vey [sic] cool once you try it on." La MJC co-founder Michael Dupouy, a famous name in the "street style" movement, called it "very nice."

Introduction in #Paris of the #AppleWatch at @coletteparis. Vey cool once you try it on. pic.twitter.com/G7uryVPJsd
— Jean-Seb Stehli (@jsstehli) September 30, 2014

The same courtesy was presumably extended to Vogue editor Anna Wintour and Chanel creative head Karl Lagerfeld — who were given a personal introduction to the Apple Watch by Jony Ive earlier in the day — though no photos of them wearing the device have circulated.

The public faced a more daunting wait, however. Lines extended around the block, and the interior of host boutique Colette was packed with eager viewers. Apple CEO Tim Cook said in a tweet that it was "amazing to see the excited crowds today in Paris to preview Apple Watch for the first time."

The waiting line *just* to preview the #AppleWatch in Paris. I guess I will be here the whole afternoon. pic.twitter.com/lDuWjPpYiT
— Eric Castro (@_eric_castro) September 30, 2014

Amazing to see the excited crowds today in Paris to preview Apple Watch for the first time at @coletteparis pic.twitter.com/YTqzbqSGhC
— Tim Cook (@tim_cook) September 30, 2014

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43 Comments

dnd0ps

said about 9 years ago

But...But.. Samsung

danielsw

said about 9 years ago

So. . .if the Apple Watch is really the "meh" all you "cognoscenti" are proclaiming, then what's the explanation for the crowds? Hmm? BTW, I think the smaller Apple Watch looks great on Karlie Kloss' pretty wrist.

macinthe408

said about 9 years ago

Quote:

Originally Posted by DanielSW

So. . .if the Apple Watch is really the "meh" all you "cognoscenti" are proclaiming, then what's the explanation for the crowds? Hmm?

It's because of Apple's marketing. Their department has agents all over the world who go into people's homes and force them, at gunpoint, to purchase Apple products. Apple products on their own do not illicit any excitement nor desire on their own merits; people don't clamor for them due to their appeal, design, aesthetic, quality or ease of use.

To wit, if you look closely at the Karlie Kloss photo above, to the left of the uncropped photo you will see an Apple marketing employee with a gun in her hand whispering in Karlie's ear, most likely something along the lines of, "What you have on your wrist sucks. But please feign excitement and desire. I do see that Galaxy Gear watch in your purse."

It's all smoke and mirrors, which has somehow, according to Apple critics, been going on since 1984. You'd think the money-spending public would've caught on by now, but the Apple marketing department is very, very convincing at getting people to part with their money.

/sarcasm

ireland

said about 9 years ago

Quote:

Originally Posted by dnd0ps

But...But.. Samsung

Can you not just leave out these sarcastic references to that company. This post is about the Apple watch.

ireland

said about 9 years ago

Quote:

Originally Posted by macinthe408

It's because of Apple's marketing. Their department has agents all over the world who go into people's homes and force them, at gunpoint, to purchase Apple products.

/sarcasm

We're lucky you added that disclaimer at the bottom ;-)

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