Apple on Sunday released an update to its GarageBand music authoring app that activates an option to purchase the (GarageBand)RED Loop Pack, an exclusive collections of hundreds of new instrument loops, with all proceeds going to charity.
An in-app purchase branded in typical RED fashion, the (GarageBand)RED Loop Pack features 300 guitar, bass, synth and drum loops spread over a number of musical genres. To mark the occasion, Apple changed GarageBand's app icon background from a sunset gradient to red.
The new option is available only until Dec. 7 and Apple notes all proceeds will go to the (RED) foundation's Global Fund to Fight AIDS, Tuberculosis and Malaria. Usually, only a portion of sales income goes toward the special fund, as is the case with RED-designated iPods.
In a tweet from its official Twitter account in April, RED revealed contributions from Apple had reached a total of $70 million since the introduction of special (Product)RED iPods and accessories in 2006.
Last year, Apple SVP of Design Jony Ive teamed up with industrial designer and recent Apple hire Marc Newson to design one-of-a-kind products for a (RED) benefit auction. Items included solid rose gold Apple EarPods and a red Mac Pro, which sold for a combined $1.4 million.
GarageBand for iOS comes in at 628MB download and can be purchased through the iOS App Store for $4.99, while the (GarageBand)RED pack costs $0.99.
32 Comments
This donation to fight AIDS fits in well with Cook's recent revelation.
This donation to AIDS fits in well with Cook's recent revelation.
[quote name="Benjamin Frost" url="/t/183561/apple-updates-garageband-for-ios-with-exclusive-red-loop-pack-available-for-limited-time#post_2643803"]This donation to AIDS fits in well with Cook's recent revelation. [/quote] What a fucking ignorant comment.
What a great idea. Nice to have something other than a song on iTunes or red case/iPod. Plus having extra loops for garage band is always good, especially at that price. Also it's great that all the proceeds go to the charity. That doesn't even happen with iTunes songs.
I don't really use garageband much anymore, and I'm also not a big fan of pre-made musical loops. It leads to lazy people making lazy, generic, boring sounding music. It's like writing a book using a program or app that allows people to copy and paste using pre-written paragraphs and sentences, without having to come up with an original thought or idea by themselves. It takes no talent at all.
I'm liking Korg Gadget right now. That's one of my favorite music apps at the moment.