AppleInsider Staff
Apple's contributions to (RED), which aims to eliminate HIV and AIDS, have now reached $70 million to date, the charity officially announced on Friday.
The new total was revealed by (RED) via the charity's official Twitter account. That means that another $5 million for the cause has been raised since September of last year.
To date, Apple has raised more money than any other company for (RED). The iPhone maker has been promoting the cause since 2006, when Apple introduced special (Product)RED iPods and accessories.
A portion of the sales of Apple's (RED) branded products go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Last year, Apple design chief Jony Ive teamed up with fellow industrial designer Marc Newson to design several one-of-a-kind products for a (RED) benefit auction. Items included solid rose gold Apple EarPods, a red Mac Pro, and a completely custom Leica Digital Rangefinder.
When they went up for sale, the (Product)RED Mac Pro and EarPods sold for more than $1.4 million, going well beyond the amount they were expected to bring in. The nearly $1 million bid for the cylindrical Mac Pro alone made it the most expensive desktop PC ever built.
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22 Comments
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How sad. While I'm happy and I'm sure $70M will do a lot. Bill Gates alone has given away $38 B. $70M is likely 1s worth of revenue in one market segment for Apple. Is there any other info on Apple's philanthropic activities. Go check the 990s on project RED...it's pretty bad and I believe Bono and others have been in some hot water. Similar to Susan G Komen...at one time less than 1% of the money SGK brought in went to "finding a cure" and over 90% went to pay executives of the organization. Working in the NP area myself, I suggest Apple be a little more careful with the brutally small amount of money they do give away...and oh, BTW they money they do donate for their (RED) products is after they have sold a device. a way for them to sell a product before they give anything away
Good job, Apple. Again Apple cares about more than just profits.
certainly a good initiative but 70 million is embarrassing considering the size of Apple