Apple's contributions to (RED), which aims to eliminate HIV and AIDS, have now reached $70 million to date, the charity officially announced on Friday.
To date, Apple has raised more money than any other company for (RED). The iPhone maker has been promoting the cause since 2006, when Apple introduced special (Product)RED iPods and accessories.
A portion of the sales of Apple's (RED) branded products go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Last year, Apple design chief Jony Ive teamed up with fellow industrial designer Marc Newson to design several one-of-a-kind products for a (RED) benefit auction. Items included solid rose gold Apple EarPods, a red Mac Pro, and a completely custom Leica Digital Rangefinder.
When they went up for sale, the (Product)RED Mac Pro and EarPods sold for more than $1.4 million, going well beyond the amount they were expected to bring in. The nearly $1 million bid for the cylindrical Mac Pro alone made it the most expensive desktop PC ever built.