Verizon cuts $10 off many monthly shared data plans, starting at $30/1GB

A total of six Verizon plans will come in $10 cheaper with the new plans, first reported by Re/code on Wednesday. The newly discounted shared data rates are:

• $30 for 1GB
• $40 for 2GB
• $50 for 3GB
• $60 for 4GB
• $70 for 6GB
• $140 for 20GB

In addition, Verizon has also cut $5 off its 8GB plan, now priced at $85. Other plans, including its basic 500MB cap for $20 per month, are priced the same.

The U.S. mobile industry has become increasingly competitive in recent months, thanks largely to the "Uncarrier" efforts of T-Mobile. Most recently, T-Mobile began offering rollover data as well as smartphone financing to customers with bad or no credit.

Verizon's chief rival, AT&T, responded with a more limited rollover data plan, which only carries over one month. But the carrier has also boosted its data caps for some subscribers in recent promotions and plan changes.

Sprint, too, has made its own data plan increases and price cuts, including a new campaign pledging to cut customers' monthly bills in half. Sprint also offers rental plans for both Apple's iPhone and iPad, allowing users to lease the hardware over a period of two years, then swap it out for a new model.