Sam Oliver
Mega-carrier AT&T is the latest U.S. wireless provider to turn to mobile data as a market differentiator, introducing a new "Rollover Data" program that allows subscribers to stockpile unused megabytes much like older plans that included rollover calling minutes.
AT&T will enable rollover data for all new and current Mobile Share Value customers beginning on Jan. 25. Each of those subscribers will be automatically enrolled, and the service will not come with an additional fee.
"Rollover Data is an added benefit of being an AT&T Mobile Share Value customer and it's just another way that we're saying thanks to our more than 50 million plus Mobile Share Value subscribers," AT&T Mobility chief Glenn Lurie said in a release. "We're providing even more value and flexibility, and the best part is it's simple, shareable and easy to track for our customers. All Mobile Share Value customers get this automatically."
Rollover data can be shared with any other subscriber in the same Mobile Share Value plan. It is worth noting that rollover data will not be allowed to accrue for multiple months — Â any extra data not used in the following month will be lost.
AT&T's announcement comes less than one month after smaller rival T-Mobile unveiled its own "Data Stash" initiative, which comes with a few key differences. Notably, each Data Stash-eligible plan will come with 10 gigabytes of free data, and T-Mobile will allow customers to accrue an unlimited amount of data over a 12-month period.
Malcolm Owen
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27 Comments
If Verizon did this (and they won't) it'd probably only apply to Edge plans, so I wouldnt get it anyway.
Verizon BETTER do this. And for only 1 month AT&T? Fail!
[quote name="AppleInsider" url="/t/184202/at-t-follows-t-mobile-with-new-rollover-data-offering#post_2658495"]It is worth noting that rollover data will not be allowed to accrue for multiple months --?any extra data not used in the following month will be lost.[/quote] From the ATT website: [quote] Unused Additional data resulting from data overage is not included. Rollover Data is always consumed last, after your other data allowances.[/quote] Lame but unsurprising.
[quote name="AppleZilla" url="/t/184202/at-t-follows-t-mobile-with-new-rollover-data-offering#post_2658506"]Verizon BETTER do this. And for only 1 month AT&T? Fail![/quote]I wouldn't say fail but justify. It's very rare that one can use up the carried over data from the previous month. But seriously, you can carry over only 1 month and after next month of using carried over data, you'll start over the process with your regular data only. This is really BS.
[quote name="iaeen" url="/t/184202/at-t-follows-t-mobile-with-new-rollover-data-offering#post_2658514"] From the ATT website: Lame but unsurprising.[/quote] Wait, so you can only roll it over for one month and it gets used last so if you don't end up using it you lose it? What a joke. I'm sorry but I pay for this data. I should either get a refund for what I don't use or it should carry over and not for just one month.